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Date: Thu, 16 Dec 2021 12:24:43 +0000
From: Agenzia Pubblicitaria Andrea Castellana <no-reply@andreacastellana.com>
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<title>Quanto investire in Marketing? Proporzione Aurea</title>
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<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Gentile,</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-family: helvetica, arial, sans-serif;font-size: 16px">si è mai chiesto quanto&nbsp;annualmente&nbsp;dovrebbe investire in marketing?</span></p>
<p style="line-height: normal;margin: 0px">&nbsp;</p>
<p style="line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><span style="color: #283439">Definire un budget da destinare al marketing è fondamentale per ogni azienda, dalla microimpresa alla multinazionale. Il budget marketing si definisce in base a diversi parametri, che sono:</span></span></p>
<p style="line-height: normal;margin: 0px">&nbsp;</p>
<p style="line-height: normal;margin: 0px">&nbsp;</p>
<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">1. Numero di <b>dipendenti;</b></span></p>
<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">2. <b>Fatturato </b>dell’azienda;</span><br><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">3. <b>Obiettivi </b>dell’azienda&nbsp;<b><i>espansionistici </i></b>o <b><i>protezionistici;<br></i></b>4. Comportamento dei <b>competitor;</b></span></p>
<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">5. Tipologia di azienda;</span></p>
<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">6. Aspettative di <b>crescita </b>della base clienti;</span></p>
<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">7. <b>Tempi </b>per il raggiungimento degli obiettivi.</span></p>
<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="font-size: 14px;margin: 0px 0px 12px;line-height: normal;font-family: Helvetica;color: #283439">&nbsp;</p>
<p style="font-size: 14px;margin: 0px 0px 12px;line-height: normal;font-family: Helvetica;color: #283439"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Rispetto al fatturato previsionale che si vuole ottenere </b>il budget marketing ideale è dal <b>5% </b>al <b>10%&nbsp;</b></span></p>
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<div style="line-height: 1.2;padding: 5px">
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<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">- Intorno al <b>5% </b>per le aziende che sono in un mercato non troppo competitivo e che vogliono mantenere le proprie quote.&nbsp;</span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">- Intorno al <b>10% </b>per le aziende che vogliono incrementare le proprie quote di mercato oppure se c’è molta competizione nel settore e devono quindi avere visibilità maggiore rispetto ai competitor.&nbsp;</span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>- Le startup </b>dovrebbero investire in media tra il <b>20% </b>al <b>30% </b>nei primi anni, per emergere rispetto a realtà più consolidate e anche semplicemente per farsi conoscere.&nbsp;</span></p>
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<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<div style="line-height: 1.2;padding: 5px">
<div style="line-height: 1.2;font-size: 13px">
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>ESEMPIO:&nbsp;</b></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Su un fatturato di 1.000.000€ si decide di investire il 10% (il massimo del rapporto aureo) ponendomi come obiettivo almeno lo stesso fatturato previsionale.&nbsp;</span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Se invece si PREVEDE, come obiettivo, di passare da 1 milione a 2 milioni di fatturato allora occorre mettere come budget marketing il 10% di 2 milioni.&nbsp;</span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>DIMENSIONE D'IMPRESA:&nbsp;</b></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><strong><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>Micro imprese: </i></span></strong></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>meno di 10 dipendenti. Fatturato inferiore a 2 milioni di euro </i></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><strong><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>Piccole imprese: </i></span></strong></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>da 10 a 49 dipendenti. Fatturato inferiore a 10 milioni di euro </i></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><strong><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>Medie imprese:</i></span></strong></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>meno di 250 dipendenti. Fatturato inferiore a 40 milioni di euro </i></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><strong><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>Grandi imprese:</i></span></strong></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><i>più di 250 dipendenti. Fatturato superiore ai 40 milioni di euro&nbsp;</i></span></p>
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<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
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<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><strong>RICHIEDA un Check-Up digitale gratuito della sua Impresa:</strong></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">👇</span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><span style="font-size: 14px">https://andreacastellana.it/fissa-un-appuntamento/</span></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><strong>Iter per il&nbsp;</strong><strong>Check-Up:</strong></span></p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
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<p style="font-family: Helvetica;color: #1e272b;line-height: normal;margin: 0px"><strong>1.</strong> <strong>Compilazione</strong> breve questionario</p>
<p style="font-family: Helvetica;color: #1e272b;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: Helvetica;color: #1e272b;line-height: normal;margin: 0px"><strong>2.&nbsp;Briefing</strong> online con il concierge</p>
<p style="font-family: Helvetica;color: #1e272b;line-height: normal;margin: 0px"><br>3. <strong>Ricezione</strong> del Check-Up Digitale comprensivo di:<b><i><br></i></b></p>
<div style="line-height: 1.2;font-size: 13px">
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">- Attuale Posizionamento dell'Impresa online</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">- Attuale Percezione del Brand</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">- Piano Marketing</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">- Proporzione Aurea</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">- Consulenza Attuazione Piano</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b;padding-left: 80px">&nbsp;</p>
<p style="margin: 0px;font-size: 14px;line-height: normal;font-family: Helvetica;color: #1e272b">&nbsp;</p>
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<p style="font-family: Helvetica;margin: 0px;line-height: normal">--</p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><span style="font-size: 14px"><b>L' Andrea Castellana è un'agenzia pubblicitaria dal&nbsp;</b></span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><span style="font-size: 14px"><span style="line-height: normal"><b>2007 -&nbsp;</b></span><b>100% Nativa Digital che aiuta ogni giorno:</b></span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><span style="font-size: 14px">multinazionali<i>, eCommerce e Brand&nbsp;</i><i>di Successo ad&nbsp;</i></span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><span style="font-size: 14px"><i>ottenere +&nbsp;visibilità + contatti + risultati.</i></span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal">&nbsp;</p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><span style="font-size: 14px"><a href="https://andreacastellana.it/?nltr=NDI7MTAwNjY5ODtodHRwczovL2FuZHJlYWNhc3RlbGxhbmEuaXQvOzs2MGQ3MjI5MDMzNjJiZDVhYWQyMTdmOTE1NzU3MmIxZQ%3D%3D" target="_blank" rel="noopener"><strong><span style="color: #181818">AndreaCastellana.it</span></strong></a></span></p>
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<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left">&nbsp;</p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="text-decoration: underline;font-size: 14px;font-family: helvetica, arial, sans-serif"><b><i>MILANO</i></b></span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="font-size: 14px;font-family: helvetica, arial, sans-serif">Via Montenapoleone, 8</span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="font-size: 14px;font-family: helvetica, arial, sans-serif"><b><i>T.</i></b><span style="text-decoration: underline">+39 0240030662</span></span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left">&nbsp;</p>
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<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="font-family: helvetica, arial, sans-serif;font-size: 14px">Via Giorgio Ribotta, 11</span></p>
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<p style="font-family: Helvetica, Arial, sans-serif;line-height: 1.2;text-align: center;margin: 0px"><strong><span style="font-size: 12px">La sicurezza dei tuoi dati è importante</span></strong><br><span style="font-size: 12px">Le nostre comunicazioni, via mail, non conterranno mai la richiesta di inserimento dei tuoi dati personali, delle tue credenziali di accesso o i numeri/codici delle tue carte. Al minimo dubbio, contattaci via email o scrivi a&nbsp;<span style="text-decoration: underline"><strong><a href="mailto:assistenza@andreacastellana.it">assistenza@andreacastellana.it</a></strong></span></span></p>
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<a style="font-family: Verdana, Geneva, sans-serif; font-size: 14px; font-weight: normal; color: #222222; text-decoration: none;" href="https://andreacastellana.it/?nltr=NDI7MTAwNjY5ODtodHRwczovL2FuZHJlYWNhc3RlbGxhbmEuaXQvP25hPXYmbms9MTAwNjY5OC0xMTA0ODA4ZDdlJmlkPTQyOzs0YzMwYTZmNTUwN2FiMGZlZTI2OGI5MDg1ZmJlMWNmOQ%3D%3D" target="_blank">Vedi Online</a></td></tr></tbody></table></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" align="center" width="100%" style="border-collapse: collapse; width: 100%;" class="tnpc-row tnpc-row-block ui-sortable-handle" data-id="canspam">
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