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Date: Wed, 20 Oct 2021 08:03:10 +0000
From: Agenzia Pubblicitaria Andrea Castellana <no-reply@andreacastellana.com>
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 <div style="color: #000000;font-family: Helvetica">
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<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Gentile,&nbsp;</span></p>
<p style="line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">avrà sicuramente letto la nostra comunicazione di pochi giorni fa in merito alle opportunità di Marketing Automation e Digital Marketing. Invece, quest'ultima comunicazione ha lo scopo di InformaLa sugli&nbsp;<span style="color: #000000">obiettivi principali del&nbsp;</span><b><span style="color: #000000">programma Business Automatico, stessi obiettivi che dovrebbe porsi la sua&nbsp;impresa&nbsp;nei prossimi 12,18 o 24 mesi.</span></b></span></p>
<p style="line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">L'obiettivo di Business Automatico è quello di offrirLe un supporto concreto per la sua comunicazione aziendale mettendo a punto un piano strategico che ingloba ogni aspetto del Digital Marketing e andando a lavorare su tutti i touchpoint: dalla realizzazione del sito, alla sua analisi SEO; fino alla comunicazione sui social. Il tutto guidato da una strategia di&nbsp;<b>Marketing Automation</b>&nbsp;personalizzata sulle esigenze del suo business e con obiettivi a lungo termine.</span></p>
</div>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<div style="line-height: 1.2;font-size: 13px">
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><a href="https://andreacastellana.it/?nltr=MzQ7MTAwNjY5ODtodHRwczovL2FuZHJlYWNhc3RlbGxhbmEuaXQvZmlzc2EtdW4tYXBwdW50YW1lbnRvLzs7YzZjOGFkMmE0NTY3M2Q3MzA0ZTUxMGI0ZDIyNzUxNDc%3D" target="_blank" rel="noopener"><em><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Richiedi Maggiori Informazioni</span></em></a></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Inoltre, per garantirLe una maggiore sicurezza, attivando il programma Business Automatico potrà usufruire della&nbsp;<b>Formula Digital Care</b>, una vera e propria&nbsp;<b>assicurazione sull’investimento effettuato</b>. L’assicurazione può essere attivata fino a un massimo di 6 mesi dalla messa online del progetto e, se non sarai soddisfatto dei risultati ottenuti, riceverai il 100% dell’importo versato per l’adesione al programma.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>COME FUNZIONA IL PROGRAMMA</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Business Automatico si struttura in&nbsp;<b>8 fasi&nbsp;</b>&nbsp;che si succederanno nel corso dei&nbsp;<b>24 mesi&nbsp;</b>&nbsp;in cui sarà seguito dal nostro team di professionisti e da un consulente dedicato che La affiancherà nella misurazione dei risultati ottenuti, con cadenza mensile.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 1: Studio dei clienti</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">La prima fase è di esplorazione, durante la quale La aiutiamo a definire gli obiettivi da raggiungere e i KPI da monitorare sulla base del profilo dei suoi potenziali clienti e del contesto in cui opera la sua attività.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 2: Gestione dei contatti</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Dopo aver individuato la sua target audience, pianifichiamo la giusta strategia per attirare gli utenti e trasformarli in lead attraverso campagne di lead generation. Il processo di lead management parte dalla creazione del contatto per arrivare alla sua conversione, prima, e al mantenimento della relazione, poi.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 3: Raccolta dei lead</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">È qui che il suo database di utenti inizia a prendere forma. Dopo averli attirati con le azioni previste nella fase 2, inizia il processo di raccolta dei contatti.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 4: Cura della relazione</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Una volta raccolte le lead, affinché si trasformino in prospect e diventino clienti, è importante nutrire la relazione. Il programma Business Automatico prevede un'intensa attività di lead nurtuting con un'offerta di contenuti ad alto valore.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 5: Da lead a prospect</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Il passaggio successivo alla raccolta del lead prevede che questo si trasformi in prospect, ovvero un utente finalmente pronto ad acquistare ciò che vendiamo, a patto di offrigli un vantaggio.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 6: Da prospect a cliente fedele</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Possiamo dire di aver raggiunto l'obiettivo finale solo quando l'utente si trasforma in cliente fedele, cioè quando, dopo aver effettuato il primo acquisto, torna successivamente per effettuarne un secondo, un terzo, e così via. In questa fase, il nostro obiettivo è quello di aiutarti a superare le loro aspettative e fidelizzarli per sempre.&nbsp;</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 7: L'offerta si amplia</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">A questo punto conosciamo chi è il suo cliente, i suoi gusti, le sue abitudini di acquisto. Queste informazioni ci consentono di proporgli nuovi prodotti che rispondono alle sue preferenze, utilizzando tutti i touchpoint che abbiamo a disposizione: App, email marketing, sms marketing, social media marketing.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Fase 8: Arriva il riconoscimento</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Il cliente, soddisfatto della sua esperienza con il suo brand, sarà pronto a lasciare una testimonianza.&nbsp;</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Le recensioni, in qualsiasi formato (testi, foto, video), sono la prima cosa che gli utenti leggono prima di procedere a un azione.&nbsp;</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>COSA PREVEDE L'OFFERTA</b></span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Il&nbsp;<b>programma Business Automatico&nbsp;</b>prevede quattro livelli di offerta:&nbsp;<b>Basic</b>,&nbsp;<b>StartUp, Premium&nbsp;</b>e&nbsp;<b>Pro</b>, in base agli obiettivi che vorrà raggiungere e agli aspetti su cui hai più bisogno di lavorare.</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Tra i servizi inclusi nel programma, può trovare:</span></p>
<p style="font-family: 'Helvetica Neue';font-size: 11px;color: #000000;line-height: normal;margin: 0px;min-height: 12px">&nbsp;</p>
<ol style="color: #333333;font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;font-size: 16px">
<li style="margin: 0px;line-height: normal;font-family: Helvetica;color: #262626"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Posizionamento Strategico</b></span></li>
<li style="margin: 0px;line-height: normal;font-family: Helvetica;color: #262626"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Sito Web di Quinta Generazione;</b></span></li>
<li style="margin: 0px;line-height: normal;font-family: Helvetica;color: #262626"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>Ottimizzazione SEO Avanzata</b>;</span></li>
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<li style="margin: 0px;line-height: normal;font-family: Helvetica;color: #262626"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b>SMS Marketing;</b></span></li>
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<p style="margin: 0px;line-height: normal;font-family: Helvetica;color: #131313"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Certi di uno suo interessamento.</span><br><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">Saluti</span></p>
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<p style="font-family: Helvetica;margin: 0px;line-height: normal"><b>L' Andrea Castellana è un'agenzia pubblicitaria dal&nbsp;</b></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><span style="line-height: normal"><b>2007 -&nbsp;</b></span><b>100% Nativa Digital che aiuta ogni giorno:</b></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal">multinazionali<i>, eCommerce e Brand&nbsp;</i><i>di Successo ad&nbsp;</i></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal"><i>ottenere +&nbsp;visibilità + contatti + risultati.</i></p>
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<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b><i>T.</i></b><span style="text-decoration: underline">+39 0240030662</span></span></p>
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<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif">100 College Road&nbsp;- Harrow</span></p>
<p style="font-family: Helvetica;margin: 0px;line-height: normal;text-align: left"><span style="font-size: 16px;font-family: helvetica, arial, sans-serif"><b><i>T.&nbsp;</i></b><span style="text-decoration: underline"><i>+44 7516552228</i></span></span></p>
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