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Return-Path: <noreply@specialisti.innexco.it> Delivered-To: info@lareco.it Received: by mail.planetcloud-host.com (Postfix, from userid 99) id 6EA0A14526; Thu, 28 May 2026 07:02:27 +0200 (CEST) Authentication-Results: mail.planetcloud-host.com; dkim=pass (1024-bit key) header.d=specialisti.innexco.it header.i=@specialisti.innexco.it header.b="uV0IYsh0" X-Spam-Checker-Version: SpamAssassin 3.4.0 (2014-02-07) on mail.planetcloud-host.com X-Spam-Level: X-Spam-Status: No, score=-0.1 required=5.0 tests=DKIM_SIGNED,DKIM_VALID, DKIM_VALID_AU,HTML_MESSAGE,RCVD_IN_DNSWL_BLOCKED,URIBL_BLOCKED autolearn=disabled version=3.4.0 Received-SPF: Permerror (SPF Permanent Error: Unknown mechanism found: Sendinblue-code:fa31fdf7d1affc1cd4f476519ec5670f) identity=mailfrom; client-ip=172.246.24.122; helo=specialisti.innexco.it; envelope-from=noreply@specialisti.innexco.it; receiver=info@lareco.it Received: from specialisti.innexco.it (specialisti.innexco.it [172.246.24.122]) (using TLSv1.2 with cipher ECDHE-RSA-AES128-GCM-SHA256 (128/128 bits)) (No client certificate requested) by mail.planetcloud-host.com (Postfix) with ESMTPS id 22AE8144AB for <info@lareco.it>; Thu, 28 May 2026 07:01:53 +0200 (CEST) DKIM-Signature: a=rsa-sha256; bh=LnN5N0OMBxWarhgzhu7KHjF4m7VSAVd67dQcZU8pVW8=; c=relaxed/relaxed; d=specialisti.innexco.it; h=to:cc:from:reply-to:subject:date:mime-version:content-type:list-id:list-unsubscribe:x-csa-complaints:list-unsubscribe-post:message-id:sender:x-sib-id:x-mailin-client:x-mailin-campaign:feedback-id:bimi-selector; q=dns/txt; s=mail; t=1779944513; v=1; b=uV0IYsh0Qewo4wQKZgxX4KabJH42FgvuitJJeUrS+OlZsPbjRbu220OgvizB7gfBfX56BMxJ kMO5aVsdY4Euugf8u9JBuv5CHLKEfjDWotIZXLOi63yFjQUKO0PeHYCRJX4hb9z+AQfIBlzGnQV GUGCz3Qi4DK6g2C6sFlP6lts= To: <info@lareco.it> Subject: Meta Ads nel B2B: quale formato vince? Content-Type: multipart/alternative; boundary="-------?=_47446-9171313852622" Date: Thu, 28 May 2026 05:01:53 +0000 Feedback-ID: 172.246.24.122:4772458_293:4772458:Sendinblue From: Gianluca Canzian - Innexco <info@specialisti.innexco.it> List-Id: NDc3MjQ1OC0zOTMxNi03OA== <NDc3MjQ1OC0zOTMxNi03OA==.list-id.specialisti.innexco.it> List-Unsubscribe: <mailto:unsubscribe@specialisti.innexco.it?subject=unsub-flo21w8ma4nnj&body=flo21w8ma4nnj>,<https://r.specialisti.innexco.it/mk/un/li/sh/1t6AVsdYhqSR1pfnYubFqREk4K2XMi/E_kBu6CB5xQj> List-Unsubscribe-Post: List-Unsubscribe=One-Click MIME-Version: 1.0 Message-Id: <202628050501.flo21w8ma4nnj@specialisti.innexco.it> Reply-To: <info@innexco.it> X-Csa-Complaints: csa-complaints@eco.de X-Mailer: Sendinblue X-Mailin-Campaign: 293 X-Mailin-Client: 4772458 X-sib-id: D1nBqE6mQ6niAtOEbe0BPaV-O6YvPD_I9Ld0zMCkt3uooG4d0Acj0tVdGJpdAhF1lLBmyX4rX2UGSI6h-iFRgqY3RZVxmlxq4cENB8RP8einO9VWc9vAdzq_AF-U-TlBGtKUxoMRYpQoM8d1V2UJXzIxTQIDrV4CZMKbNbrgNcsCnsuHNjWg4PF_PZABOlm7scvkXDux8sy0OSvkvX5cnxb9YWFzU2RqzilNbU3DZw ---------?=_47446-9171313852622 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=UTF-8 *Meglio Video o Grafica per fare=C2=A0* =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D *Lead Generation=C2=A0* =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D *su Meta?* =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Meglio video o grafica per fare Lead Generation B2B su Facebook e Instagram= ? Risposta utile:=C2=A0**dipende da quanto vuoi proteggere la qualit=C3=A0 de= i contatti che arrivano al commerciale.** *****Perch=C3=A9 nel B2B, se fai volume ma ti entrano privati e curiosi, st= ai solo intasando il reparto vendite.* Ti porto il caso reale di un nostro cliente: azienda B2B che vende abbiglia= mento a=C2=A0**negozi e catene**, obiettivo: acquisire=C2=A0**dealer e dist= ributori**. **Cosa abbiamo testato** ------------------------ Abbiamo messo a confronto: -=20 grafiche con testo e prodotto ambientato=C2=A0(titolo + promessa + benefici= ) -=20 grafiche senza testo -=20 video emozionali **Cosa =C3=A8 emerso in 7 giorni (numeri alla mano) =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D** - **Video**: 84 lead in 7 giorni (12/giorno) con CPL (costo per lead) medio= 2,8=E2=82=AC, ma solo il 21% =C3=A8 davvero in target con 18 contatti lavo= rabili.=20 - **Grafiche con testo + prodotto ambientato**: 29 lead in 7 giorni (=E2=89= =884/giorno) con CPL medio 4,99=E2=82=AC, ma il 95% =C3=A8 in target con 28= contatti lavorabili.=20 **In sintesi:** il video costa meno =E2=80=9Cper lead=E2=80=9D e genera pi= =C3=B9 volume, ma alla fine porta **10 contatti lavorabili in meno** rispet= to alle grafiche. **Perch=C3=A9 grafiche + testo funzionano meglio nel B2B?** ------------------------------------------------------ 1.=20 **Fermano lo scroll**: titolo + promessa + beneficio rendono immediato =E2= =80=9Cper chi =C3=A8=E2=80=9D (negozi/catene) e chi =C3=A8 fuori target ten= de ad auto-escludersi. 1.=20 **Il testo viene letto dall=E2=80=99algoritmo di Meta**: aiuta la piattafor= ma a capire il contesto e a distribuire l=E2=80=99annuncio a un pubblico pi= =C3=B9 coerente (targeting pi=C3=B9 efficace). 1.=20 **Filtrano meglio la qualit=C3=A0**: rispetto al video, che spesso allarga = il bacino e aumenta i lead fuori target, la grafica con testo tende a porta= re contatti pi=C3=B9 =E2=80=9Cmisurati=E2=80=9D e lavorabili. Nella Lead Generation B2B spesso vince questa logica:=C2=A0 **meglio meno lead, ma in target**, rispetto a tanto volume da scartare. Vuoi capire se le tue campagne Meta stanno ottimizzando per=C2=A0*volume*= =C2=A0o per=C2=A0*qualit=C3=A0*? Ti offriamo un=C2=A0**check-up gratuito**: analizziamo creativit=C3=A0, for= m e coerenza del messaggio per capire dove stai perdendo opportunit=C3=A0. =F0=9F=91=89 Rispondi a questa email con=C2=A0**=E2=80=9CCHECK-UP=E2=80=9D*= *=C2=A0e ti proponiamo 2 slot. [ Richiedi Demo Gratuita](mailto:info@innexco.it?subject=3DCHECK-UP%20Campa= gne%20Meta) Buon lavoro! **Gianluca Canzian** [Innexco.it](https://innexco.it/) [**innexco.it**](https://innexco.it) Digital Marketing B2B. Soluzioni avanzate di Lead Generation Inbound e Outb= ound =C2=A0 Via Garibaldi 32, 31053 - Pieve di Soligo TV P.Iva 04803560269 | SDI M5UXCR1 This email was sent to info@lareco.it Se non vuoi pi=C3=B9 ricevere le nostre comunicazioni puoi=C2=A0[annullare = l'iscrizione](https://r.specialisti.innexco.it/mk/un/v2/sh/1t6AVsdYhqSR1pfn= YubFqREk4K2XMi/E_kBu6CB5xQj) =C2=AD Informativa artt. 13 e 14 del Regolamento UE 2016/679 =E2=80=93 Innexco - v= ia Garibaldi 32, 31053 Pieve di Soligo (TV) - 31053. Tel. +39 0438 1963577 ---------?=_47446-9171313852622 Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=UTF-8 <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org= /TR/xhtml1/DTD/xhtml1-strict.dtd"> <html xmlns=3D"http://www.w3.org/1999/xhtml" xmlns:v=3D"urn:schemas-microso= ft-com:vml" xmlns:o=3D"urn:schemas-microsoft-com:office:office"><head><meta= http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8"><meta h= ttp-equiv=3D"X-UA-Compatible" content=3D"IE=3Dedge"><meta name=3D"format-de= tection" content=3D"telephone=3Dno"><meta name=3D"viewport" content=3D"widt= h=3Ddevice-width, initial-scale=3D1.0"><title>Meta Ads nel B2B: quale forma= to vince?</title><style type=3D"text/css" emogrify=3D"no">#outlook a { padd= ing:0; } .ExternalClass { width:100%; } .ExternalClass, .ExternalClass p, .= ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass = div { line-height: 100%; } table td { border-collapse: collapse; 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overflow: visible !importa= nt; max-height: unset !important; visibility: visible !important } .resp-ta= ble { display: inline-table !important } .magic-resp { display: table-cell = !important } } </style><!--[if !mso]><!--><style type=3D"text/css" emogrify= =3D"no">@import url("https://fonts.googleapis.com/css2?family=3DMontserrat"= ); @import url("https://fonts.googleapis.com/css2?family=3DCalibri"); @impo= rt url("https://fonts.googleapis.com/css2?family=3DAppleSystemUIFont"); @im= port url("https://fonts.googleapis.com/css2?family=3DApple Color Emoji"); @= import url("https://fonts.googleapis.com/css2?family=3DCambria Math"); </st= yle><!--<![endif]--><style type=3D"text/css">p, h1, h2, h3, h4, ol, ul, li = { margin: 0; } .nl2go-default-textstyle { color: #3b3f44; font-family: aria= l,helvetica,sans-serif; font-size: 16px; line-height: 1.5; word-break: brea= k-word } .default-button { color: #ffffff; font-family: arial,helvetica,san= s-serif; font-size: 16px; font-style: normal; font-weight: bold; line-heigh= t: 1.15; text-decoration: none; word-break: break-word } a, a:link { color:= #0092ff; text-decoration: underline } .default-heading1 { color: #1F2D3D; = font-family: arial,helvetica,sans-serif; font-size: 36px; word-break: break= -word } .default-heading2 { color: #1F2D3D; font-family: arial,helvetica,sa= ns-serif; font-size: 32px; word-break: break-word } .default-heading3 { col= or: #1F2D3D; font-family: arial,helvetica,sans-serif; font-size: 24px; word= -break: break-word } .default-heading4 { color: #1F2D3D; font-family: arial= ,helvetica,sans-serif; font-size: 18px; word-break: break-word } a[x-apple-= data-detectors] { color: inherit !important; text-decoration: inherit !impo= rtant; font-size: inherit !important; font-family: inherit !important; font= -weight: inherit !important; line-height: inherit !important; } .no-show-fo= r-you { border: none; display: none; float: none; font-size: 0; height: 0; = line-height: 0; max-height: 0; mso-hide: all; overflow: hidden; table-layou= t: fixed; visibility: hidden; width: 0; } </style><!--[if mso]><xml> <o:Off= iceDocumentSettings> <o:AllowPNG/> <o:PixelsPerInch>96</o:PixelsPerInch> </= o:OfficeDocumentSettings> </xml><![endif]--><style type=3D"text/css">a:link= {color: #0092ff; text-decoration: underline;}</style></head><body text=3D"#= 3b3f44" link=3D"#0092ff" yahoo=3D"fix"> <table cellpadding=3D"0" border=3D"= 0" cellspacing=3D"0" style=3D"mso-hide:all; display:none;"> <tr><td>Grafica Vs Video: i numeri dicono cosa funziona. ‌ ­= ;‌ ­‌ ­‌ ­‌ &sh= y;‌ ­‌ ­‌ ­‌ &s= hy;‌ ­‌ ­‌ ­‌ &= shy;‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌  = ; ­‌ ­‌ ­‌ ­‌ &nbs= p; ­‌ ­‌ ­‌ ­‌ &nb= sp; ­‌ ­‌ ­‌ ­‌ &n= bsp; ­‌ ­‌ ­‌ ­‌ &= nbsp; ­‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌= ­‌ ­‌ ­‌ ­&zwnj= ; ­‌ ­‌ ­‌ ­&zwn= j; ­‌ ­‌ ­‌ ­&zw= nj; ­‌ ­‌ ­‌ ­&z= wnj; ­‌ ­‌ ­‌ ­&= zwnj; ­‌ ­‌ ­‌ ­= ‌ ­‌ ­‌ ­‌ ­= ;‌ ­‌ ­‌ ­‌ &sh= y;‌ ­‌ ­‌ ­‌ &s= hy;‌ ­‌ ­‌ ­‌ &= shy;‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌  = ; ­‌ ­‌ ­‌ ­‌ &nbs= p; ­‌ ­‌ ­‌ ­‌ &nb= sp; ­‌ ­‌ ­‌ ­‌ &n= bsp; ­‌ ­‌ ­‌ ­‌ &= nbsp; ­‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌= ­‌ ­‌ ­‌ ­&zwnj= ; ­‌ ­‌ ­‌ ­&zwn= j; ­‌ ­‌ ­‌ ­&zw= nj; ­‌ ­‌ ­‌ ­&z= wnj; ­‌ ­‌ ­‌ ­&= zwnj; ­‌ ­‌ ­‌ ­= ‌ ­‌ ­‌ ­‌ ­= ;‌ ­‌ ­‌ ­‌ &sh= y;‌ ­‌ ­‌ ­‌ &s= hy;‌ ­‌ ­‌ ­‌ &= shy;‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌  = ; ­‌ ­‌ ­‌ ­‌ &nbs= p; ­‌ ­‌ ­‌ ­‌ &nb= sp; ­‌ ­‌ ­‌ ­‌ &n= bsp; ­‌ ­‌ ­‌ ­‌ &= nbsp; ­‌ ­‌ ­‌ ­‌ = ­‌ ­‌ ­‌ ­‌= ­‌ ­</td></tr></table> <div align=3D"center" st= yle=3D"color: #727272; font-size: 10px;">Se non riesci a leggere questa ema= il, clicca <a style=3D"color:#01a4c6;" target=3D"_blank" href=3D"https://r.= specialisti.innexco.it/mk/mr/sh/1t6AVsd2XFnIGITB2RSfPWwsUNCRvg/sltPHEjCx0GK= ">qui</a></div><!--[if mso]> <img width=3D"1" height=3D"1" src=3D"https://r= .specialisti.innexco.it/mk/op/sh/1t6AVse4sR7ZnMsQ5NjqHLWbeGscnk/iLiRJ1hPhtx= H" /> <![endif]--> <!--[if !mso]> <!----> <img style=3D"display:none" src=3D"https://r.specia= listi.innexco.it/mk/op/sh/1t6AVse4sR7ZnMsQ5NjqHLWbeGscnk/iLiRJ1hPhtxH" /> <= !-- <![endif]--> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" r= ole=3D"presentation" class=3D"nl2go-body-table" width=3D"100%" style=3D"wid= th: 100%;"><tr><td> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0"= role=3D"presentation" width=3D"600" align=3D"center" class=3D"r0-o" style= =3D"table-layout: fixed; width: 600px;"><tr><td valign=3D"top"> <table cell= spacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D= "100%" align=3D"center" class=3D"r0-o" style=3D"table-layout: fixed; width:= 100%;"><tr><td class=3D"r2-i" style=3D"background-color: #ffffff; padding-= bottom: 20px; padding-top: 20px;"> <table width=3D"100%" cellspacing=3D"0" = cellpadding=3D"0" border=3D"0" role=3D"presentation"><tr><th width=3D"100%"= valign=3D"top" class=3D"r3-c" style=3D"font-weight: normal;"> <table cells= pacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"= 100%" class=3D"r4-o" style=3D"table-layout: fixed; width: 100%;"><tr><td va= lign=3D"top" class=3D"r5-i" style=3D"padding-left: 6px; padding-right: 6px;= "> <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" r= ole=3D"presentation"><tr><td class=3D"r6-c" align=3D"left"> <table cellspac= ing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presentation" width=3D"100= %" class=3D"r7-o" style=3D"table-layout: fixed; width: 100%;"><tr><td align= =3D"center" valign=3D"top" class=3D"r8-i nl2go-default-textstyle" style=3D"= color: #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; l= ine-height: 1.5; word-break: break-word; padding-bottom: 15px; padding-top:= 15px; text-align: center;"> <div><p style=3D"margin: 0;"><br></p><p class= =3D"default" id=3D"isPasted" style=3D"margin: 0;"><span style=3D"font-weigh= t: 400; font-style: normal; text-decoration: none; vertical-align: baseline= ;"><span style=3D"font-size: 28px; color: rgb(29, 29, 27);"><em>Meglio Vide= o o Grafica per fare=C2=A0</em></span></span></p><p class=3D"default" style= =3D"margin: 0;"><span style=3D"font-weight: 400; font-style: normal; text-d= ecoration: none; vertical-align: baseline;"><span style=3D"font-size: 28px;= color: rgb(29, 29, 27);"><em>Lead Generation=C2=A0</em></span></span><span= style=3D"font-weight: 400; font-style: normal; text-decoration: none; vert= ical-align: baseline;"><span style=3D"font-size: 28px; color: rgb(29, 29, 2= 7);"><em>su Meta?</em></span></span></p></div> </td> </tr></table></td> </t= r><tr><td class=3D"r9-c" align=3D"center" style=3D"font-size: 0px; line-hei= ght: 0px; padding-bottom: 15px; padding-top: 15px; valign: top;"> <a href= =3D"https://r.specialisti.innexco.it/mk/cl/f/sh/1t6Af4OiGsDg0ipX5dzCevpAMmJ= Dca/5wWd6I_tUQ84" target=3D"_blank" style=3D"color: #0092ff; text-decoratio= n: underline;" sib_link_id=3D"0" templating=3D"n"> <img src=3D"https://img.= specialisti.innexco.it/im/sh/o-riqyFcUBOT.png?u=3DWtVElij8PJZGcPbVDRFhRl0wf= 5KEzrsK" width=3D"588" border=3D"0" style=3D"display: block; width: 100%;" = sib_img_id=3D"0"></a> </td> </tr><tr><td class=3D"r10-c nl2go-default-texts= tyle" align=3D"left" style=3D"color: #3b3f44; font-family: arial,helvetica,= sans-serif; font-size: 16px; line-height: 1.5; word-break: break-word; padd= ing-bottom: 15px; padding-top: 15px; text-align: left; valign: top;"> <div>= <p class=3D"default" id=3D"isPasted" style=3D"margin: 0;"><span style=3D"fo= nt-weight: 400; font-style: normal; text-decoration: none; vertical-align: = baseline; color: rgb(29, 29, 27);">Meglio video o grafica per fare Lead Gen= eration B2B su Facebook e Instagram?</span></p><p class=3D"default" style= =3D"margin: 0;"><span style=3D"color: rgb(29, 29, 27);"><br></span></p><p c= lass=3D"default" style=3D"margin: 0;"><span style=3D"font-weight: 400; font= -style: normal; text-decoration: none; vertical-align: baseline; color: rgb= (29, 29, 27);">Risposta utile:=C2=A0</span><span style=3D"font-style: norma= l; text-decoration: none; vertical-align: baseline; color: rgb(29, 29, 27);= "><strong>dipende da quanto vuoi proteggere la qualit=C3=A0 dei contatti ch= e arrivano al commerciale.</strong></span></p><p class=3D"default" style=3D= "margin: 0;"><span style=3D"font-style: normal; text-decoration: none; vert= ical-align: baseline; color: rgb(29, 29, 27);"><strong><br></strong></span>= <span style=3D"font-weight: 400; font-style: normal; text-decoration: none;= vertical-align: baseline; color: rgb(29, 29, 27);"><em>Perch=C3=A9 nel B2B= , se fai volume ma ti entrano privati e curiosi, stai solo intasando il rep= arto vendite.</em></span></p><p class=3D"default" style=3D"margin: 0;"><spa= n style=3D"color: rgb(29, 29, 27);"><br></span></p><p class=3D"default" sty= le=3D"margin: 0;"><span style=3D"font-weight: 400; font-style: normal; text= -decoration: none; vertical-align: baseline; color: rgb(29, 29, 27);">Ti po= rto il caso reale di un nostro cliente: azienda B2B che vende abbigliamento= a=C2=A0</span><span style=3D"font-style: normal; text-decoration: none; ve= rtical-align: baseline; color: rgb(29, 29, 27);"><strong>negozi e catene</s= trong></span><span style=3D"font-weight: 400; font-style: normal; text-deco= ration: none; vertical-align: baseline; color: rgb(29, 29, 27);">, obiettiv= o: acquisire=C2=A0</span><span style=3D"font-style: normal; text-decoration= : none; vertical-align: baseline; color: rgb(29, 29, 27);"><strong>dealer e= distributori</strong></span><span style=3D"font-weight: 400; font-style: n= ormal; text-decoration: none; vertical-align: baseline; color: rgb(29, 29, = 27);">.</span></p><h2 class=3D"default-heading2" id=3D"isPasted" style=3D"m= argin: 0; color: #1f2d3d; font-family: arial,helvetica,sans-serif; font-siz= e: 32px; word-break: break-word;"><span style=3D"font-style: normal; text-d= ecoration: none; vertical-align: baseline; color: rgb(29, 29, 27);"><strong= ><span style=3D"font-size: 22px;">Cosa abbiamo testato</span></strong></spa= n></h2><p class=3D"default" style=3D"margin: 0;"><span style=3D"font-weight= : 400; font-style: normal; text-decoration: none; vertical-align: baseline;= color: rgb(29, 29, 27);">Abbiamo messo a confronto:</span></p><ul style=3D= "margin: 0;"><li dir=3D"ltr" style=3D"margin: 0; font-style: normal; text-d= ecoration: none; vertical-align: baseline; color: rgb(29, 29, 27);"><p clas= s=3D"default" style=3D"margin: 0;"><span style=3D"font-style: normal; text-= decoration: none; vertical-align: baseline;">grafiche con testo e prodotto = ambientato</span><span style=3D"font-weight: 400; font-style: normal; text-= decoration: none; vertical-align: baseline;">=C2=A0(titolo + promessa + ben= efici)</span></p></li><li dir=3D"ltr" style=3D"margin: 0; font-weight: 400;= font-style: normal; text-decoration: none; vertical-align: baseline; color= : rgb(29, 29, 27);"><p class=3D"default" style=3D"margin: 0;"><span style= =3D"font-weight: 400; font-style: normal; text-decoration: none; vertical-a= lign: baseline;">grafiche senza testo</span></p></li><li dir=3D"ltr" style= =3D"margin: 0; font-weight: 400; font-style: normal; text-decoration: none;= vertical-align: baseline; color: rgb(29, 29, 27);"><p class=3D"default" st= yle=3D"margin: 0;"><span style=3D"font-weight: 400; font-style: normal; tex= t-decoration: none; vertical-align: baseline;">video emozionali</span></p><= br></li></ul></div> </td> </tr><tr><td class=3D"r9-c" align=3D"center" styl= e=3D"font-size: 0px; line-height: 0px; padding-bottom: 15px; padding-top: 1= 5px; valign: top;"> <a href=3D"https://r.specialisti.innexco.it/mk/cl/f/sh/= 1t6Af4OiGsE8LR1xU057pBszkbHxKe/ubM_qZIh_-VZ" target=3D"_blank" style=3D"col= or: #0092ff; text-decoration: underline;" sib_link_id=3D"1" templating=3D"n= "> <img src=3D"https://img.specialisti.innexco.it/im/sh/YWYQ-aJYrWZM.png?u= =3DWtVElij8PJZGcrwDPre3XgBCiui3ybaO" width=3D"588" border=3D"0" style=3D"di= splay: block; width: 100%;" sib_img_id=3D"1"></a> </td> </tr><tr><td class= =3D"r9-c" align=3D"center" style=3D"font-size: 0px; line-height: 0px; paddi= ng-bottom: 15px; padding-top: 15px; valign: top;"> <a href=3D"https://r.spe= cialisti.innexco.it/mk/cl/f/sh/1t6Af4OiGsEag9ENsMB2zRwp8QGh2i/0ATYz3RR2q11"= target=3D"_blank" style=3D"color: #0092ff; text-decoration: underline;" si= b_link_id=3D"2" templating=3D"n"> <img src=3D"https://img.specialisti.innex= co.it/im/sh/pfOAEUWfmAS-.png?u=3DWtVElij8PJZGdKGvcI2PdbLSmk5sxLIS" width=3D= "588" border=3D"0" style=3D"display: block; width: 100%;" sib_img_id=3D"2">= </a> </td> </tr><tr><td class=3D"r10-c nl2go-default-textstyle" align=3D"le= ft" style=3D"color: #3b3f44; font-family: arial,helvetica,sans-serif; font-= size: 16px; line-height: 1.5; word-break: break-word; padding-bottom: 15px;= padding-top: 15px; text-align: left; valign: top;"> <div><p class=3D"defau= lt" id=3D"isPasted" style=3D"margin: 0;"><strong data-start=3D"0" data-end= =3D"48"><span style=3D"font-size: 22px; color: rgb(29, 29, 27);">Cosa =C3= =A8 emerso in 7 giorni (numeri alla mano)</span></strong></p><p class=3D"de= fault" style=3D"margin: 0;"><span style=3D"color: rgb(29, 29, 27);"><br></s= pan></p><ul data-start=3D"50" data-end=3D"350" style=3D"margin: 0;"><li dat= a-section-id=3D"editw8" data-start=3D"50" data-end=3D"189" style=3D"margin:= 0; color: rgb(29, 29, 27);"><strong>Video</strong>: 84 lead in 7 giorni (1= 2/giorno) con CPL (costo per lead) medio 2,8=E2=82=AC, ma solo il 21% =C3= =A8 davvero in target con 18 contatti lavorabili.</li></ul><p style=3D"marg= in: 0;"><br></p><ul data-start=3D"50" data-end=3D"350" style=3D"margin: 0;"= ><li data-section-id=3D"ca5hjj" data-start=3D"190" data-end=3D"350" style= =3D"margin: 0; color: rgb(29, 29, 27);"><strong>Grafiche con testo + prodot= to ambientato</strong>: 29 lead in 7 giorni (=E2=89=884/giorno) con CPL med= io 4,99=E2=82=AC, ma il 95% =C3=A8 in target con 28 contatti lavorabili.</l= i></ul><p style=3D"margin: 0;"><br></p><p class=3D"default" style=3D"margin= : 0;"><span style=3D"color: rgb(29, 29, 27);"><strong data-start=3D"352" da= ta-end=3D"367">In sintesi:</strong> il video costa meno =E2=80=9Cper lead= =E2=80=9D e genera pi=C3=B9 volume, ma alla fine porta <strong data-start= =3D"439" data-end=3D"473">10 contatti lavorabili in meno</strong> rispetto = alle grafiche.</span></p></div> </td> </tr><tr><td class=3D"r9-c" align=3D"= center" style=3D"font-size: 0px; line-height: 0px; padding-bottom: 15px; pa= dding-top: 15px; valign: top;"> <a href=3D"https://r.specialisti.innexco.it= /mk/cl/f/sh/1t6Af4OiGsF30rQoGiGy9i0eWFFQkm/T6XZdHIPnhji" target=3D"_blank" = style=3D"color: #0092ff; text-decoration: underline;" sib_link_id=3D"3" tem= plating=3D"n"> <img src=3D"https://img.specialisti.innexco.it/im/sh/rtCBQui= UipoR.png?u=3DWtVElij8PJZGfbwUcQ0C7DAl5t0zr1qm" width=3D"588" border=3D"0" = style=3D"display: block; width: 100%;" sib_img_id=3D"7"></a> </td> </tr><tr= ><td class=3D"r10-c nl2go-default-textstyle" align=3D"left" style=3D"color:= #3b3f44; font-family: arial,helvetica,sans-serif; font-size: 16px; line-he= ight: 1.5; word-break: break-word; padding-bottom: 15px; padding-top: 15px;= text-align: left; valign: top;"> <div><h2 class=3D"default-heading2" id=3D= "isPasted" style=3D"margin: 0; color: #1f2d3d; font-family: arial,helvetica= ,sans-serif; font-size: 32px; word-break: break-word;"><span style=3D"font-= style: normal; text-decoration: none; vertical-align: baseline;"><strong><s= pan style=3D"color: rgb(29, 29, 27); font-size: 22px;">Perch=C3=A9 grafiche= + testo funzionano meglio nel B2B?</span></strong></span></h2><p style=3D"= margin: 0;"><span style=3D"color: rgb(29, 29, 27);"><br></span></p><ol styl= e=3D"margin: 0;"><li dir=3D"ltr" style=3D"margin: 0; font-weight: 400; font= -style: normal; text-decoration: none; vertical-align: baseline; color: rgb= (29, 29, 27);"><p class=3D"default" style=3D"margin: 0;"><span style=3D"fon= t-style: normal; text-decoration: none; vertical-align: baseline;"><strong>= Fermano lo scroll</strong></span><span style=3D"font-weight: 400; font-styl= e: normal; text-decoration: none; vertical-align: baseline;">: titolo + pro= messa + beneficio rendono immediato =E2=80=9Cper chi =C3=A8=E2=80=9D (negoz= i/catene) e chi =C3=A8 fuori target tende ad auto-escludersi.</span></p></l= i></ol><p style=3D"margin: 0;"><br></p><ol style=3D"margin: 0;"><li dir=3D"= ltr" style=3D"margin: 0; font-weight: 400; font-style: normal; text-decorat= ion: none; vertical-align: baseline; color: rgb(29, 29, 27);"><p class=3D"d= efault" style=3D"margin: 0;"><span style=3D"font-style: normal; text-decora= tion: none; vertical-align: baseline;"><strong>Il testo viene letto dall=E2= =80=99algoritmo di Meta</strong></span><span style=3D"font-weight: 400; fon= t-style: normal; text-decoration: none; vertical-align: baseline;">: aiuta = la piattaforma a capire il contesto e a distribuire l=E2=80=99annuncio a un= pubblico pi=C3=B9 coerente (targeting pi=C3=B9 efficace).</span></p></li><= /ol><p style=3D"margin: 0;"><br></p><ol style=3D"margin: 0;"><li dir=3D"ltr= " style=3D"margin: 0; font-weight: 400; font-style: normal; text-decoration= : none; vertical-align: baseline; color: rgb(29, 29, 27);"><p class=3D"defa= ult" style=3D"margin: 0;"><span style=3D"font-style: normal; text-decoratio= n: none; vertical-align: baseline;"><strong>Filtrano meglio la qualit=C3=A0= </strong></span><span style=3D"font-weight: 400; font-style: normal; text-d= ecoration: none; vertical-align: baseline;">: rispetto al video, che spesso= allarga il bacino e aumenta i lead fuori target, la grafica con testo tend= e a portare contatti pi=C3=B9 =E2=80=9Cmisurati=E2=80=9D e lavorabili.</spa= n></p></li></ol><p style=3D"margin: 0;"><span style=3D"color: rgb(29, 29, 2= 7);"><br></span></p><p class=3D"default" style=3D"margin: 0;"><span style= =3D"font-weight: 400; font-style: normal; text-decoration: none; vertical-a= lign: baseline; color: rgb(29, 29, 27);">Nella Lead Generation B2B spesso v= ince questa logica:=C2=A0<br></span><span style=3D"font-style: normal; text= -decoration: none; vertical-align: baseline; color: rgb(29, 29, 27);"><stro= ng>meglio meno lead, ma in target</strong></span><span style=3D"font-weight= : 400; font-style: normal; text-decoration: none; vertical-align: baseline;= color: rgb(29, 29, 27);">, rispetto a tanto volume da scartare.</span></p>= <p class=3D"default" style=3D"margin: 0;"><span style=3D"color: rgb(29, 29,= 27);"><br></span></p><p class=3D"default" style=3D"margin: 0;"><span style= =3D"font-weight: 400; font-style: normal; text-decoration: none; vertical-a= lign: baseline; color: rgb(29, 29, 27);">Vuoi capire se le tue campagne Met= a stanno ottimizzando per=C2=A0</span><span style=3D"font-weight: 400; text= -decoration: none; vertical-align: baseline; color: rgb(29, 29, 27);"><em>v= olume</em></span><span style=3D"font-weight: 400; font-style: normal; text-= decoration: none; vertical-align: baseline; color: rgb(29, 29, 27);">=C2=A0= o per=C2=A0</span><span style=3D"font-weight: 400; text-decoration: none; v= ertical-align: baseline; color: rgb(29, 29, 27);"><em>qualit=C3=A0</em></sp= an><span style=3D"font-weight: 400; font-style: normal; text-decoration: no= ne; vertical-align: baseline; color: rgb(29, 29, 27);">?</span></p><p class= =3D"default" style=3D"margin: 0;"><span style=3D"font-weight: 400; font-sty= le: normal; text-decoration: none; vertical-align: baseline; color: rgb(29,= 29, 27);">Ti offriamo un=C2=A0</span><span style=3D"font-style: normal; te= xt-decoration: none; vertical-align: baseline; color: rgb(29, 29, 27);"><st= rong>check-up gratuito</strong></span><span style=3D"font-weight: 400; font= -style: normal; text-decoration: none; vertical-align: baseline; color: rgb= (29, 29, 27);">: analizziamo creativit=C3=A0, form e coerenza del messaggio= per capire dove stai perdendo opportunit=C3=A0.</span></p><p class=3D"defa= ult" style=3D"margin: 0;"><span style=3D"color: rgb(29, 29, 27);"><br></spa= n></p><p class=3D"default" style=3D"margin: 0;"><span style=3D"font-weight:= 400; font-style: normal; text-decoration: none; vertical-align: baseline; = color: rgb(29, 29, 27);">=F0=9F=91=89 Rispondi a questa email con=C2=A0</sp= an><span style=3D"font-style: normal; text-decoration: none; vertical-align= : baseline; color: rgb(29, 29, 27);"><strong>=E2=80=9CCHECK-UP=E2=80=9D</st= rong></span><span style=3D"font-weight: 400; font-style: normal; text-decor= ation: none; vertical-align: baseline; color: rgb(29, 29, 27);">=C2=A0e ti = proponiamo 2 slot.</span></p></div> </td> </tr><tr><td class=3D"r11-c" alig= n=3D"center" style=3D"align: center; padding-bottom: 15px; padding-top: 15p= x; valign: top;"> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" r= ole=3D"presentation" width=3D"205" class=3D"r12-o" style=3D"background-colo= r: #e30713; border-collapse: separate; border-color: #0092ff; border-radius= : 4px; border-style: solid; border-width: 1px; table-layout: fixed; width: = 205px;"><tr><td height=3D"18" align=3D"center" valign=3D"top" class=3D"r13-= i nl2go-default-textstyle" style=3D"word-break: break-word; background-colo= r: #e30713; border-radius: 4px; color: #ffffff; font-family: arial,helvetic= a,sans-serif; font-size: 16px; font-style: normal; line-height: 1.15; paddi= ng-bottom: 12px; padding-top: 12px; text-align: center;"> <a href=3D"mailto= :info@innexco.it?subject=3DCHECK-UP%20Campagne%20Meta" class=3D"r14-r defau= lt-button" data-btn=3D"1" style=3D"font-style: normal; font-weight: bold; l= ine-height: 1.15; text-decoration: none; word-break: break-word; word-wrap:= break-word; display: block; -webkit-text-size-adjust: none; color: #ffffff= ; font-family: arial,helvetica,sans-serif; font-size: 16px;"> <span>Richied= i Demo Gratuita</span></a> </td> </tr></table></td> </tr><tr><td class=3D"r= 15-c nl2go-default-textstyle" align=3D"left" style=3D"color: #3b3f44; font-= family: arial,helvetica,sans-serif; font-size: 16px; line-height: 1.5; word= -break: break-word; padding-bottom: 15px; padding-top: 15px; text-align: le= ft; valign: top;"> <div><p style=3D"margin: 0;"><span style=3D"font-size: 1= 8px; color: rgb(0, 0, 0);">Buo</span><span style=3D"font-size: 16px; color:= rgb(0, 0, 0);">n lavoro!</span></p><p style=3D"margin: 0;"><span style=3D"= font-family: Arial, helvetica, sans-serif; font-size: 18px; color: rgb(0, 0= , 0);"><strong>Gianluca Canzian</strong></span></p><p style=3D"margin: 0;">= <a href=3D"https://r.specialisti.innexco.it/mk/cl/f/sh/1t6Af4OiGsFVLZdEf4Mt= Jy4Tu4EASq/41q0p3CUpkh2" target=3D"_blank" style=3D"color: #0092ff; text-de= coration: underline;" sib_link_id=3D"4" templating=3D"n"><span style=3D"col= or: rgb(0, 0, 0); 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Soluzioni avanzate di Lead Generation= Inbound e Outbound</span></p></div> </td> </tr></table></td> </tr><tr><td = class=3D"r6-c" align=3D"left"> <table cellspacing=3D"0" cellpadding=3D"0" b= order=3D"0" role=3D"presentation" width=3D"100%" class=3D"r7-o" style=3D"ta= ble-layout: fixed; width: 100%;"><tr><td align=3D"center" valign=3D"top" cl= ass=3D"r26-i nl2go-default-textstyle" style=3D"font-family: arial,helvetica= ,sans-serif; word-break: break-word; color: #3b3f44; font-size: 18px; line-= height: 1.5; text-align: center;"> <div><p style=3D"margin: 0; font-size: 1= 4px;">=C2=A0</p><p style=3D"margin: 0; font-size: 14px;">Via Garibaldi 32, = 31053 - Pieve di Soligo TV</p></div> </td> </tr></table></td> </tr><tr><td = class=3D"r6-c" align=3D"left"> <table cellspacing=3D"0" cellpadding=3D"0" b= order=3D"0" role=3D"presentation" width=3D"100%" class=3D"r7-o" style=3D"ta= ble-layout: fixed; width: 100%;"><tr><td align=3D"center" valign=3D"top" cl= ass=3D"r26-i nl2go-default-textstyle" style=3D"font-family: arial,helvetica= ,sans-serif; word-break: break-word; color: #3b3f44; font-size: 18px; line-= height: 1.5; text-align: center;"> <div><p style=3D"margin: 0; font-size: 1= 4px;">P.Iva 04803560269 | SDI M5UXCR1</p></div> </td> </tr></table></td> </= tr><tr><td class=3D"r6-c" align=3D"left"> <table cellspacing=3D"0" cellpadd= ing=3D"0" border=3D"0" role=3D"presentation" width=3D"100%" class=3D"r7-o" = style=3D"table-layout: fixed; width: 100%;"><tr><td align=3D"center" valign= =3D"top" class=3D"r25-i nl2go-default-textstyle" style=3D"font-family: aria= l,helvetica,sans-serif; word-break: break-word; color: #3b3f44; font-size: = 18px; line-height: 1.5; padding-top: 15px; text-align: center;"> <div><p st= yle=3D"margin: 0; font-size: 14px;">This email was sent to info@lareco.it</= p></div> </td> </tr></table></td> </tr><tr><td class=3D"r6-c" align=3D"left= "> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0" role=3D"presenta= tion" width=3D"100%" class=3D"r7-o" style=3D"table-layout: fixed; width: 10= 0%;"><tr><td align=3D"center" valign=3D"top" class=3D"r26-i nl2go-default-t= extstyle" style=3D"font-family: arial,helvetica,sans-serif; word-break: bre= ak-word; color: #3b3f44; font-size: 18px; line-height: 1.5; text-align: cen= ter;"> <div><p style=3D"margin: 0;"><span style=3D"font-family: Arial, helv= etica, sans-serif; font-size: 14px;">Se non vuoi pi=C3=B9 ricevere le nostr= e comunicazioni puoi=C2=A0</span><a href=3D"https://r.specialisti.innexco.i= t/mk/un/v2/sh/1t6AVsdYhqSR1pfnYubFqREk4K2XMi/E_kBu6CB5xQj" target=3D"_blank= " style=3D"color: #0092ff; text-decoration: underline;"><span style=3D"colo= r: #3b3f44; font-family: Arial, helvetica, sans-serif; font-size: 14px;">an= nullare l'iscrizione</span></a><br><span style=3D"font-family: Arial, helve= tica, sans-serif; font-size: 14px;">=C2=AD</span></p><p style=3D"margin: 0;= "><span style=3D"font-family: Arial, helvetica, sans-serif; font-size: 14px= ;">Informativa artt. 13 e 14 del Regolamento UE 2016/679 =E2=80=93 Innexco = - via Garibaldi 32, 31053 Pieve di Soligo (TV) - 31053. 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