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Return-Path: <e2b0c@bounce.emailsp.net> Delivered-To: info@lareco.it Received: by mail.planetcloud-host.com (Postfix, from userid 1016) id 1780F14C63; Tue, 16 Sep 2025 07:25:32 +0200 (CEST) Authentication-Results: mail.planetcloud-host.com; dkim=pass (2048-bit key) header.d=themarketingspecialist.it header.i=@themarketingspecialist.it header.b="afiskZC5" X-Spam-Checker-Version: SpamAssassin 3.4.0 (2014-02-07) on mail.planetcloud-host.com X-Spam-Level: X-Spam-Status: No, score=-0.1 required=5.0 tests=DKIM_SIGNED,DKIM_VALID, DKIM_VALID_AU,HTML_MESSAGE,RCVD_IN_DNSWL_BLOCKED,RCVD_IN_MSPIKE_H2, RCVD_IN_VALIDITY_RPBL_BLOCKED,RCVD_IN_VALIDITY_SAFE_BLOCKED,SPF_HELO_PASS, SPF_PASS,T_KAM_HTML_FONT_INVALID,URIBL_BLOCKED autolearn=disabled version=3.4.0 Received-SPF: Pass (sender SPF authorized) identity=mailfrom; client-ip=93.174.68.154; helo=smtp68154.sh03.musvc.com; envelope-from=e2b0c@bounce.emailsp.net; receiver=info@lareco.it Received: from smtp68154.sh03.musvc.com (smtp68154.sh03.musvc.com [93.174.68.154]) (using TLSv1.2 with cipher ECDHE-RSA-AES256-GCM-SHA384 (256/256 bits)) (No client certificate requested) by mail.planetcloud-host.com (Postfix) with ESMTPS id 38F2C14606 for <info@lareco.it>; Tue, 16 Sep 2025 07:25:30 +0200 (CEST) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=ml02; d=themarketingspecialist.it; h=Message-ID:From:Reply-To:To:Subject:Date:MIME-Version:Content-Type:List-Id: List-Unsubscribe:Feedback-ID:X-CSA-Complaints:List-Unsubscribe-Post:To:From: Subject:Reply-To; t=1758000330; x=1758302730; bh=wP/4bNxQ0yA1UCV4yzeoEiH8v9C3zcVIxt2H9sGlyEY=; b=afiskZC5l1NNMgi1bvf/h3K28l43WhvPayvnpL3hIAil0VUeCwdGb6RkhVCA/mbyeKIKNalQlwfs /6fOowyVmK7lZWCItkZos6asQO43XCJddBgQLAJK4YXEkuxBBlT9V+OqHs53i6g9bqSp/zkhFtqI laUOqb7DUEgGrudwf6tgDLrBBaBgGwY3aeLKeyCTcsxei1l6BLtPM1GyzrGuJ98tW5ejBZzHaw5X RyOceWqyTeYK/LfUrcuaRDYzaXxs5knojpM6mq72y3AUI430viGBHfun+r1lbJJbehCfwWsGcko5 F3fUxtKDQ4UpdfrO84+S+0WxpefMrN7TaoYQmA== Message-ID: <202509160725298593.40663.9883.52203@emailsp.net> From: =?UTF-8?Q?Team_di_Market?= =?UTF-8?Q?ing_Specialist?= <ale.mazzeo@themarketingspecialist.it> Reply-To: ale.mazzeo@themarketingspecialist.it To: info@lareco.it Subject: =?UTF-8?Q?Marketing=3A_l=E2=80=99errore_pi=C3=B9_comu?= =?UTF-8?Q?ne_nel_decidere_budget_e_ROI?= Date: Tue, 16 Sep 2025 7:25:29 +0200 MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="Mark=_6389360432983640183730" X-Priority: 3 X-Abuse: Please report abuse here: https://customer52203.musvc3.net/p?c=52203 X-rpcampaign: OpenSourceManagementSrl_9883 List-Id: <52203.5> List-Unsubscribe: <mailto:52203.40663.bda3ad89-0031-4303-8aef-10e96ab1096f.5.4913@unsubscribe.emailsp.net>, <https://customer52203.musvc3.net/e/o?q=8%3dEX8eC%26H%3dA%26I%3dDe7X%26y%3dZFaFY%26n%3d7n796ndE-eJY7-YCf9-ckAl-VJAEak87eIbl%260%3dsJlJ_2wYu_Dfr62AiJ.sP%26oN%3dIdDX%261%3dA87J9.kHkErNz.JkO%26n%3dI1N699.IoP%26j85%3dDzOz_NWxZ_Yg_MayV_Wp_NWxZ_Xl0B8F8.oIgDvOv.IoP_xvcv_8ApNuI4At9_2wYu_BBuK4K1O_yLzDyJy.63L4_MayV_XpEj_MayV_XnZFaFY_xvcv_8ar7yC_2wYu_C0h9kYg9He-FeCW-0XJY-D6oB-7eoeB6lWFdFB_xvcv_8as6k7g0RD3P_xvcv_99E_NWxZ_XBDntR_MayV_XnZEVC%26P%3d7VBcBbGYDa> Feedback-ID: 52203:52203.4913:musvc X-CSA-Complaints: csa-complaints@eco.de Auto-Submitted: auto-generated X-Auto-Response-Suppress: OOF, AutoReply List-Unsubscribe-Post: List-Unsubscribe=One-Click X-msgtype: t X-Mailer: MailUp CFBL-Address: fbl@sh03.musvc.com; report=arf X-BPS1: 40663:5:4913:52203: This is a multi-part message in MIME format. --Mark=_6389360432983640183730 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable <https://customer52203.musvc3.net/e/r?q=3DQC%3d8EQDI_Cxqp_N8_Fqnw_P6_Cx= qp_MC3Rwg1.5887BDM.B5E_Oosk_Y46_Cxqp_MCFD7.8GFI_Oosk_Y4_Hlzn_S1G34_Cxqp= _NANOHQEU_Cxqp_McL_Hlzn_SyMJ_Hlzn_RQ-B4_Hlzn_Sy_Wz5S_Oosk_Z2PIOEO_Cxqp_= McL_Hlzn_SyMJ_Hlzn_RQ.bX-_Hlzn_Sy0yZv_Oosk_YTN_Cxqp_NADF_Cxqp_McFT_Cxqp= _McL_Hlzn_SyMJ_Hlzn_RQb2V_Cxqp_N8zTUCS_Hlzn_RQe3_Hlzn_SyTPMEualh%260%3d= SRMg8y1vQ%264%3d8RGLxZ.B5E%26FG%3dYSeQ%26B%3dP%26K%3dRYLZ%26C%3dTUcTS%2= 6E%3dYOSObSTLgT&mupckp=3DmupAtu4m8OiX0wt>Se non leggi correttamente que= sto messaggio, clicca qui Budget marketing: quanto investire e quanto aspettarsi indietro =C2=A0 Ti hanno detto che basta destinare =E2=80=9Cdal 3 al 10% del fatturato = al marketing=E2=80=9D. Peccato che questa regola valga zero se non guar= di la realt=C3=A0 della tua azienda. =C2=A0 Il budget marketing non =C3=A8 una cifra =E2=80=9Ca tabellina=E2=80=9D:= =C3=A8 una decisione strategica.Sentirai spesso dire che basta destina= re =E2=80=9Cdal 3 al 10% del fatturato=E2=80=9D. =C3=88 un riferimento,= certo, ma troppo superficiale per guidare davvero le scelte. =C2=A0 Un=E2=80=99azienda consolidata, con clienti fidelizzati e un passaparol= a forte, pu=C3=B2 sostenersi con un 3=E2=80=935%.Al contrario, una star= tup, un=E2=80=99impresa che si lancia in un nuovo mercato o che vuole c= rescere in maniera aggressiva, avr=C3=A0 bisogno di investire ben oltre= il 10%. =C2=A0 Fin qui sembrerebbe tutto semplice: scegli la percentuale e vai.In real= t=C3=A0 =C3=A8 proprio qui che molte aziende sbagliano. Il budget marke= ting non vive di formule fisse, ma di variabili che cambiano completame= nte il quadro. =C2=A0 Ecco le cinque pi=C3=B9 importanti:Quanto vuoi crescere: mantenere lo s= tatus quo o raddoppiare i clienti sono due logiche di investimento tota= lmente diverse.La competitivit=C3=A0 del mercato: pi=C3=B9 il settore =C3= =A8 affollato e aggressivo, pi=C3=B9 risorse servono per emergere.La no= toriet=C3=A0 del brand: se sei gi=C3=A0 conosciuto puoi concentrare le = risorse sull=E2=80=99acquisizione; se sei sconosciuto, devi investire p= rima di tutto per farti notare.La lunghezza del customer journey: pi=C3= =B9 tempo serve per decidere, pi=C3=B9 budget serve per accompagnare il= cliente lungo il percorso.La maturit=C3=A0 del target: se il pubblico = non =C3=A8 =E2=80=9Ceducato=E2=80=9D al tuo prodotto, gran parte dell=E2= =80=99investimento va in awareness e formazione del mercato. Ma c=E2=80=99=C3=A8 un altro punto decisivo: quando aumentare il budget= .Non lo decidi =E2=80=9Ca sensazione=E2=80=9D, ma solo se hai in mano t= re condizioni chiare:Un sistema di tracciamento infallibile, che ti dic= a con precisione quali campagne funzionano e quali no.=0ACampagne gi=C3= =A0 testate e profittevoli, che hanno dimostrato di generare ritorno in= modo costante.Una =0Acapacit=C3=A0 di gestione del carico in entrata: = se il marketing ti porta pi=C3=B9 contatti ma non hai venditori o proce= ssi per gestirli, stai creando un problema, non un=E2=80=99opportunit=C3= =A0. E arriviamo al tema pi=C3=B9 delicato: il ROI, ovvero il ritorno sull'i= nvestimento.Qui molti si illudono. Il ROI non va calcolato sul fatturat= o, ma sul margine reale che rimane in azienda. Se vendi a 2.000 =E2=82=AC= ma ti restano 500 =E2=82=AC, il ROI si calcola su quei 500, non su 2.0= 00.Solo cos=C3=AC hai una misura concreta della ricchezza che il market= ing sta generando. =C2=A0 Quali sono i valori in proporzione da usare come bussola?Un ROI minimo = accettabile =C3=A8 2:1 (investo 1, torno almeno 2).Un ROI =E2=80=9Csano= =E2=80=9D si muove tra 3:1 e 5:1.Un ROI eccellente pu=C3=B2 arrivare a = =0A6:1 o 10:1, ma attenzione: se il tuo ROI =C3=A8 troppo alto, il vero= problema =C3=A8 che stai investendo troppo poco. Pensare al budget marketing come a una percentuale fissa =C3=A8 rassicu= rante, ma =C3=A8 un=E2=80=99illusione. Le aziende che crescono davvero = sono quelle che leggono i dati, aggiustano il tiro e hanno il coraggio = di investire quando il ROI lo giustifica. =C2=A0 =0AVuoi capire come costruire un budget marketing misurabile e far s=C3= =AC che il ROI diventi la bussola della tua crescita? Clicca sul pulsan= te qui sotto e scrivici! =E2=AC=87=EF=B8=8FSCRIVI AL NOSTRO ESPERTOVISI= TA IL NOSTRO SITO AVVERTENZA: INFORMATIVA SUL TRATTAMENTO DEI DATIAi sensi dell=E2=80=99a= rt.13 e 14 del Regolamento UE n. 679/16 La informiamo che il vostro ind= irizzo e-mail =C3=A8 nei nostri archivi in conseguenza di: precedenti r= ichieste di informazioni, partecipazione ad eventi (in presenza o onlin= e), ricevuto dal Gruppo Imprenditoriale, iscrizione newsletter, acquist= o di beni/servizi. Tutte le informazioni contenute in questo messaggio = compresi gli eventuali allegati sono riservate al destinatario. Chiunqu= e riceva questo messaggio per errore =C3=A8 pregato di segnalarlo al Ti= tolare del trattamento e di eliminarlo senza farne copia. Se questo mes= saggio non =C3=A8 gradito potete chiedere la cancellazione al Titolare = del Trattamento nel rispetto dei diritti dell=E2=80=99interessato artt.= 12-23 del Reg. UE n. 679/16.Titolare del trattamento: Open Source Mana= gement Srl Via Caduti di Amola 11/2 - 40132, Bologna - Tel. 0518490411 = - PEC info@pec.osmanagement.it - P.IVA 03818030409DPO nominato dal Tito= lare del trattamento dei dati: Avv. Giuseppe Croari croari@ordineavvoca= tibopec.it - Tel.=C2=A0051235733<https://customer52203.musvc3.net/e/r?q= =3DOw%3dAzOxL_xvas_96_ztYu_09_xvas_8AmUhek.8s6qEyK.v8z_MYvV_Wn9_xvas_8A= wH1.61I4_MYvV_Wn_KWxX_Vl-Z_ztYu_A7xY3PwTkYgemG_xvas_992_KWxX_UleCA_xvas= _8a6_KWxX_VjK4_KWxX_UB_MYvV_XlN3J7S_xvas_9608h_MYvV_XlWDWycBT5_W5Ow_Sx_= L_0VEb_5RER6i4g2c0M6P_xvas_8AFqIqU%266%3dAW0c9%269%3duNyQkV.t02%26By%3d= dFa9%26G%3dC%26G%3d0d9V%26u%3dYHYBX%262%3d-TAXGXEZCc0&mupckp=3DmupAtu4m= 8OiX0wt>Cancella iscrizione=C2=A0=C2=A0|=C2=A0=C2=A0<https://customer52= 203.musvc3.net/e/r?q=3DOw%3dAzOxL_xvas_96_ztYu_09_xvas_8AmUhek.8s6qEyK.= v8z_MYvV_Wn9_xvas_8AwH1.61I4_MYvV_Wn_KWxX_Vl-Z_ztYu_A7xY3PwTkYgemG_xvas= _992_KWxX_UleCA_xvas_8a6_KWxX_VjK4_KWxX_UB_MYvV_XlN3J7S_xvas_9608h_MYvV= _XlWDWycBT5_W5Ow_Sx_L_0VEb_5RER6i4g2c0M6P_xvas_8AFqIqU%266%3dAW0c9%269%= 3duNyQkV.t02%26By%3ddFa9%26G%3dC%26G%3d0d9V%26u%3dYHYBX%262%3d-TAXGXEZC= c0&mupckp=3DmupAtu4m8OiX0wt>Unsubscribe=C2=A0=C2=A0|=C2=A0=C2=A0Email i= nviata con=C2=A0=C2=A0 --Mark=_6389360432983640183730 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable <!DOCTYPE html><html xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:o=3D= "urn:schemas-microsoft-com:office:office" lang=3D"en"><head><title></ti= tle><meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Du= tf-8"><meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-s= cale=3D1"><!--[if mso]>=0A<xml><w:WordDocument xmlns:w=3D"urn:schemas-m= icrosoft-com:office:word"><w:DontUseAdvancedTypographyReadingMail/></w:= WordDocument>=0A<o:OfficeDocumentSettings><o:PixelsPerInch>96</o:Pixels= PerInch><o:AllowPNG/></o:OfficeDocumentSettings></xml>=0A<![endif]--><!= --[if !mso]><!--><!--<![endif]--><style>=0A*{box-sizing:border-box}body= {margin:0;padding:0}a[x-apple-data-detectors]{color:inherit!important;t= ext-decoration:inherit!important}#MessageViewBody a{color:inherit;text-= decoration:none}p{line-height:inherit}.desktop_hide,.desktop_hide table= {mso-hide:all;display:none;max-height:0;overflow:hidden}.image_block im= g+div{display:none}sub,sup{font-size:75%;line-height:0} @media (max-wid= th:620px){.social_block.desktop_hide .social-table{display:inline-block= !important}.image_block div.fullWidth{max-width:100%!important}.mobile_= hide{display:none}.row-content{width:100%!important}.stack .column{widt= h:100%;display:block}.mobile_hide{min-height:0;max-height:0;max-width:0= ;overflow:hidden;font-size:0}.desktop_hide,.desktop_hide table{display:= table!important;max-height:none!important}}=0A</style><!--[if mso ]><st= yle>sup, sub { font-size: 100% !important; } sup { mso-text-raise:10% }= sub { mso-text-raise:-10% }</style> <![endif]--></head><body class=3D"= body" style=3D"background-color:#fff;margin:0;padding:0;-webkit-text-si= ze-adjust:none;text-size-adjust:none"><div class=3D"preheader" style=3D= "display:none;font-size:1px;color:#333333;line-height:1px;max-height:0p= x;max-width:0px;opacity:0;overflow:hidden;">Senza tracciamento e obiett= ivi chiari, il budget marketing =C3=A8 solo un numero a caso.</div><img= alt=3D"" src=3D"https://customer52203.musvc3.net/e/c?q=3DA%3dRR5hP%26B= %3d8%26L%3dQY4a%26B%3dTCdSS%26k%3d9x1d011691XB-hWS4-bPZ6-fx5i-YW5Bdx24h= VVi%26GF%3dYAfP%264%3dpSFLfa.A5w%26R%3dNR5eUQ7gP&mupckp=3DmupAtu4m8OiX0= wt" width=3D"1" height=3D"1" border=3D"0" style=3D"mso-hide:all;display= :none!important;min-height:1px!important;width:1px!important;border-wid= th:0!important;margin-top:0!important;margin-bottom:0!important;margin-= right:0!important;margin-left:0!important;padding-top:0!important;paddi= ng-bottom:0!important;padding-right:0!important;padding-left:0!importan= t"><div style=3D"font-size: 11px;" align=3D"center"><font face=3D"Verda= na, Arial, Helvetica, sans-serif"><a target=3D"_blank" href=3D"https://= customer52203.musvc3.net/e/r?q=3DQC%3d8EQDI_Cxqp_N8_Fqnw_P6_Cxqp_MC3Rwg= 1.5887BDM.B5E_Oosk_Y46_Cxqp_MCFD7.8GFI_Oosk_Y4_Hlzn_S1G34_Cxqp_NANOHQEU= _Cxqp_McL_Hlzn_SyMJ_Hlzn_RQ-B4_Hlzn_Sy_Wz5S_Oosk_Z2PIOEO_Cxqp_McL_Hlzn_= SyMJ_Hlzn_RQ.bX-_Hlzn_Sy0yZv_Oosk_YTN_Cxqp_NADF_Cxqp_McFT_Cxqp_McL_Hlzn= _SyMJ_Hlzn_RQb2V_Cxqp_N8zTUCS_Hlzn_RQe3_Hlzn_SyTPMEualh%260%3dSRMg8y1vQ= %264%3d8RGLxZ.B5E%26FG%3dYSeQ%26B%3dP%26K%3dRYLZ%26C%3dTUcTS%26E%3dYOSO= bSTLgT&mupckp=3DmupAtu4m8OiX0wt" name=3D"showInBrowser" style=3D""><fon= t color=3D"#000000">Se non leggi correttamente questo messaggio, clicca= qui</font></a> </font></div><br><table class=3D"nl-container" width=3D= "100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present= ation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:= #fff"><tbody><tr><td><table class=3D"row row-1" align=3D"center" width=3D= "100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present= ation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:= #fff"><tbody><tr><td><table class=3D"row-content stack" align=3D"center= " border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation= " style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;= color:#333;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td clas= s=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-ta= ble-rspace:0;font-weight:400;text-align:left;vertical-align:top"><table= class=3D"image_block block-1" width=3D"100%" border=3D"0" cellpadding=3D= "20" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:= 0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div class=3D"alignm= ent" align=3D"center"><div class=3D"fullWidth" style=3D"max-width:360px= "><img src=3D"https://customer52203.img.musvc3.net/static/52203/images/= 5/NERO%20TRASPARENTE.png" style=3D"display:block;height:auto;border:0;w= idth:100%" width=3D"360" alt=3D"Image" title=3D"Image" height=3D"auto">= </div></div></td></tr></tbody></table></td></tr></tbody></table></td></= tr></tbody></table><table class=3D"row row-2" align=3D"center" width=3D= "100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present= ation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:= #ededed"><tbody><tr><td><table class=3D"row-content stack" align=3D"cen= ter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentat= ion" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#e= deded;color:#000;width:600px;margin:0 auto" width=3D"600"><tbody><tr><t= d class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;= mso-table-rspace:0;font-weight:400;text-align:left;vertical-align:top">= <table class=3D"image_block block-1" width=3D"100%" border=3D"0" cellpa= dding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-= lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad" style=3D"widt= h:100%;padding-right:0;padding-left:0"><div class=3D"alignment" align=3D= "center"><div class=3D"fullWidth" style=3D"max-width:561px"><img src=3D= "https://customer52203.img.musvc3.net/static/52203/images/5/c1792c9e-f8= a2-4c14-9132-2cc5c03b842f.png" style=3D"display:block;height:auto;borde= r:0;width:100%" width=3D"561" alt=3D"Image" title=3D"Image" height=3D"a= uto"></div></div></td></tr></tbody></table></td></tr></tbody></table></= td></tr></tbody></table><table class=3D"row row-3" align=3D"center" wid= th=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pr= esentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-c= olor:#fff"><tbody><tr><td><table class=3D"row-content stack" align=3D"c= enter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"present= ation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:= #fff;color:#333;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td= class=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;m= so-table-rspace:0;font-weight:400;text-align:left;vertical-align:top"><= table class=3D"text_block block-1" width=3D"100%" border=3D"0" cellpadd= ing=3D"20" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l= space:0;mso-table-rspace:0;word-break:break-word"><tbody><tr><td class=3D= "pad"><div style=3D"font-family:sans-serif"><div class=3D"" style=3D"fo= nt-size:12px;font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;ms= o-line-height-alt:18px;color:#555;line-height:1.5"><p style=3D"margin:0= ;text-align:center;font-size:14px;mso-line-height-alt:30px">=0A<span st= yle=3D"word-break: break-word; color: #000000; font-size: 20px;"><stron= g><span style=3D"word-break: break-word;">Budget marketing: quanto inve= stire e </span></strong></span></p><p style=3D"margin:0;text-align:cent= er;font-size:14px;mso-line-height-alt:30px">=0A<span style=3D"word-brea= k: break-word; color: #000000; font-size: 20px;"><strong><span style=3D= "word-break: break-word;">quanto </span></strong></span><span style=3D"= word-break: break-word; color: #000000; font-size: 20px;"><strong><span= style=3D"word-break: break-word;">aspettarsi indietro</span></strong><= /span></p><p style=3D"margin:0;text-align:center;font-size:14px;mso-lin= e-height-alt:18px"> </p><p style=3D"margin:0;text-align:center;fon= t-size:14px;mso-line-height-alt:22.5px">=0A<span style=3D"word-break: b= reak-word; font-size: 15px; background-color: #000000; color: #ffffff;"= ><em><span style=3D"word-break: break-word;"><strong>Ti hanno detto che= basta destinare =E2=80=9Cdal 3 al 10% del fatturato al marketing=E2=80= =9D. Peccato che questa regola valga zero se non guardi la realt=C3=A0 = della tua azienda.</strong></span></em></span></p><p style=3D"margin:0;= font-size:14px;text-align:left;mso-line-height-alt:18px"> </p><p s= tyle=3D"margin:0;font-size:14px;mso-line-height-alt:21px">=0A<span styl= e=3D"word-break: break-word; font-size: 14px;">Il budget marketing non = =C3=A8 una cifra =E2=80=9Ca tabellina=E2=80=9D: =C3=A8 una decisione st= rategica.</span><br><span style=3D"word-break: break-word; font-size: 1= 4px;">Sentirai spesso dire che basta destinare =E2=80=9Cdal 3 al 10% de= l fatturato=E2=80=9D. =C3=88 un riferimento, certo, ma troppo superfici= ale per guidare davvero le scelte.</span></p><p style=3D"margin:0;font-= size:14px;mso-line-height-alt:18px"> </p><p style=3D"margin:0;font= -size:14px;mso-line-height-alt:21px">=0A<span style=3D"word-break: brea= k-word; font-size: 14px;">Un=E2=80=99azienda consolidata, con clienti f= idelizzati e un passaparola forte, pu=C3=B2 sostenersi con un 3=E2=80=93= 5%.</span><br><span style=3D"word-break: break-word; font-size: 14px;">= Al contrario, una startup, un=E2=80=99impresa che si lancia in un nuovo= mercato o che vuole crescere in maniera aggressiva, avr=C3=A0 bisogno = di investire ben oltre il 10%.</span></p><p style=3D"margin:0;font-size= :14px;mso-line-height-alt:18px"> </p><p style=3D"margin:0;font-siz= e:14px;mso-line-height-alt:21px"><span style=3D"word-break: break-word;= font-size: 14px;">Fin qui sembrerebbe tutto semplice: scegli la percen= tuale e vai.</span><br><span style=3D"word-break: break-word; font-size= : 14px;">In realt=C3=A0 =C3=A8 proprio qui che molte aziende sbagliano.= Il budget marketing non vive di formule fisse, ma di variabili che cam= biano completamente il quadro.</span></p><p style=3D"margin:0;font-size= :14px;mso-line-height-alt:18px"> </p><p style=3D"margin:0;font-siz= e:14px;mso-line-height-alt:21px"><span style=3D"word-break: break-word;= font-size: 14px;">Ecco le cinque pi=C3=B9 importanti:</span></p><ul st= yle=3D"line-height:1.5;mso-line-height-alt:21px;font-size:14px"><li><sp= an style=3D"word-break: break-word; font-size: 14px;"><strong>Quanto vu= oi crescere</strong>: mantenere lo status quo o raddoppiare i clienti s= ono due logiche di investimento totalmente diverse.</span></li><li><str= ong style=3D"font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;fo= nt-family:Arial,'Helvetica Neue',Helvetica,sans-serif;background-color:= transparent">La competitivit=C3=A0 del mercato</strong><span style=3D"w= ord-break: break-word; background-color: transparent;">: pi=C3=B9 il se= ttore =C3=A8 affollato e aggressivo, pi=C3=B9 risorse servono per emerg= ere.</span></li><li><strong style=3D"font-family:Arial,'Helvetica Neue'= ,Helvetica,sans-serif;font-family:Arial,'Helvetica Neue',Helvetica,sans= -serif;background-color:transparent">La notoriet=C3=A0 del brand</stron= g><span style=3D"word-break: break-word; background-color: transparent;= ">: se sei gi=C3=A0 conosciuto puoi concentrare le risorse sull=E2=80=99= acquisizione; se sei sconosciuto, devi investire prima di tutto per far= ti notare.</span></li><li><strong style=3D"font-family:Arial,'Helvetica= Neue',Helvetica,sans-serif;font-family:Arial,'Helvetica Neue',Helvetic= a,sans-serif;background-color:transparent">La lunghezza del customer jo= urney</strong><span style=3D"word-break: break-word; background-color: = transparent;">: pi=C3=B9 tempo serve per decidere, pi=C3=B9 budget serv= e per accompagnare il cliente lungo il percorso.</span></li><li><strong= style=3D"font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;font-= family:Arial,'Helvetica Neue',Helvetica,sans-serif;background-color:tra= nsparent">La maturit=C3=A0 del target</strong><span style=3D"word-break= : break-word; background-color: transparent;">: se il pubblico non =C3=A8= =E2=80=9Ceducato=E2=80=9D al tuo prodotto, gran parte dell=E2=80=99inv= estimento va in awareness e formazione del mercato.</span></li></ul><p = style=3D"margin:0;font-size:14px;mso-line-height-alt:21px">=0A<span sty= le=3D"word-break: break-word; font-size: 14px;">Ma c=E2=80=99=C3=A8 un = altro punto decisivo: <strong>quando aumentare il budget</strong>.</spa= n><br><span style=3D"word-break: break-word; font-size: 14px;">Non lo d= ecidi =E2=80=9Ca sensazione=E2=80=9D, ma solo se hai in mano tre condiz= ioni chiare:</span></p><ul style=3D"line-height:1.5;mso-line-height-alt= :21px;font-size:14px"><li>=0A<span style=3D"word-break: break-word; fon= t-size: 14px;">Un <strong>sistema di tracciamento infallibile</strong>,= che ti dica con precisione quali campagne funzionano e quali no.</span= ></li><li><strong style=3D"font-family:Arial,'Helvetica Neue',Helvetica= ,sans-serif;font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;bac= kground-color:transparent">=0ACampagne gi=C3=A0 testate e profittevoli<= /strong><span style=3D"word-break: break-word; background-color: transp= arent;">, che hanno dimostrato di generare ritorno in modo costante.</s= pan></li><li>Una <strong style=3D"font-family:Arial,'Helvetica Neue',He= lvetica,sans-serif;font-family:Arial,'Helvetica Neue',Helvetica,sans-se= rif;background-color:transparent">=0Acapacit=C3=A0 di gestione del cari= co in entrata</strong><span style=3D"word-break: break-word; background= -color: transparent;">: se il marketing ti porta pi=C3=B9 contatti ma n= on hai venditori o processi per gestirli, stai creando un problema, non= un=E2=80=99opportunit=C3=A0.</span></li></ul><p style=3D"margin:0;font= -size:14px;mso-line-height-alt:21px"><span style=3D"word-break: break-w= ord; font-size: 14px;">E arriviamo al tema pi=C3=B9 delicato: <strong>i= l ROI</strong>, ovvero il ritorno sull'investimento.</span><br>=0A<span= style=3D"word-break: break-word; font-size: 14px;">Qui molti si illudo= no. Il ROI non va calcolato sul fatturato, ma sul <strong>margine reale= </strong> che rimane in azienda. Se vendi a 2.000 =E2=82=AC ma ti resta= no 500 =E2=82=AC, il ROI si calcola su quei 500, non su 2.000.</span><b= r><span style=3D"word-break: break-word; font-size: 14px;">Solo cos=C3=AC= hai una misura concreta della ricchezza che il marketing sta generando= .</span></p><p style=3D"margin:0;font-size:14px;mso-line-height-alt:18p= x"> </p><p style=3D"margin:0;font-size:14px;mso-line-height-alt:21= px"><span style=3D"word-break: break-word; font-size: 14px;">Quali sono= i valori in proporzione da usare come bussola?</span></p><ul style=3D"= line-height:1.5;mso-line-height-alt:21px;font-size:14px"><li><span styl= e=3D"word-break: break-word; font-size: 14px;">Un ROI minimo accettabil= e =C3=A8 <strong>2:1</strong> (investo 1, torno almeno 2).</span></li><= li>Un ROI =E2=80=9Csano=E2=80=9D si muove tra <strong style=3D"font-fam= ily:Arial,'Helvetica Neue',Helvetica,sans-serif;font-family:Arial,'Helv= etica Neue',Helvetica,sans-serif;background-color:transparent">3:1 e 5:= 1</strong><span style=3D"word-break: break-word; background-color: tran= sparent;">.</span></li><li>Un ROI eccellente pu=C3=B2 arrivare a <stron= g style=3D"font-family:Arial,'Helvetica Neue',Helvetica,sans-serif;font= -family:Arial,'Helvetica Neue',Helvetica,sans-serif;background-color:tr= ansparent">=0A6:1 o 10:1</strong><span style=3D"word-break: break-word;= background-color: transparent;">, ma attenzione: se il tuo ROI =C3=A8 = troppo alto, il vero problema =C3=A8 che stai investendo troppo poco.</= span></li></ul><p style=3D"margin:0;mso-line-height-alt:21px">=0A<span = style=3D"word-break: break-word; font-size: 14px;">Pensare al budget ma= rketing come a una percentuale fissa =C3=A8 rassicurante, ma =C3=A8 <st= rong>un=E2=80=99illusione</strong>. Le aziende che crescono davvero son= o quelle che leggono i dati, aggiustano il tiro e hanno il coraggio di = investire quando il ROI lo giustifica.</span></p><p style=3D"margin:0;m= so-line-height-alt:18px"> </p><p style=3D"margin:0;font-size:14px;= mso-line-height-alt:21px">=0AVuoi capire come costruire un budget marke= ting misurabile e far s=C3=AC che il ROI diventi la bussola della tua c= rescita? <strong>Clicca sul pulsante </strong>qui sotto e scrivici!<str= ong> =E2=AC=87=EF=B8=8F<br></strong></p></div></div></td></tr></tbody><= /table><table class=3D"button_block block-2" width=3D"100%" border=3D"0= " cellpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"m= so-table-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div= class=3D"alignment" align=3D"left">=0A<a href=3D"mailto:ale.mazzeo@the= marketingspecialist.it?subject=3DRichiesta%20info&body=3DCiao,%20ho%20l= etto%20la%20vostra%20mail%20e%20vorrei%20ricevere%20pi=C3=B9%20informaz= ioni.%0A%0AQui%20di%20seguito%20i%20miei%20contatti%0A%0ANome%20e%20cog= nome:%20%20%0ATelefono:%20%0AAzienda" target=3D"_blank" style=3D"color:= #ffffff;text-decoration:none;"><!--[if mso]>=0A<v:roundrect xmlns:v=3D"= urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:off= ice:word" href=3D"mailto:ale.mazzeo@themarketingspecialist.it?subject=3D= Richiesta%20info&body=3DCiao,%20ho%20letto%20la%20vostra%20mail%20e%20v= orrei%20ricevere%20pi=C3=B9%20informazioni.%0A%0AQui%20di%20seguito%20i= %20miei%20contatti%0A%0ANome%20e%20cognome:%20%20%0ATelefono:%20%0AAzie= nda" style=3D"height:45px;width:329px;v-text-anchor:middle;" arcsize=3D= "8%" fillcolor=3D"#000000">=0A<v:stroke dashstyle=3D"Solid" weight=3D"3= px" color=3D"#ff0000"/>=0A<w:anchorlock/>=0A<v:textbox inset=3D"0px,0px= ,0px,0px">=0A<center dir=3D"false" style=3D"color:#ffffff;font-family:s= ans-serif;font-size:18px">=0A<![endif]-->=0A<span class=3D"button" styl= e=3D"background-color: #000000; border-bottom: 3px solid #ff0000; borde= r-left: 3px solid #ff0000; border-radius: 4px; border-right: 3px solid = #ff0000; border-top: 3px solid #ff0000; color: #ffffff; display: inline= -block; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; fo= nt-size: 18px; font-weight: 700; mso-border-alt: none; padding-bottom: = 5px; padding-top: 5px; padding-left: 20px; padding-right: 20px; text-al= ign: center; width: auto; word-break: keep-all; letter-spacing: normal;= "><span style=3D"word-break: break-word; line-height: 36px;"><strong>SC= RIVI AL NOSTRO ESPERTO</strong></span></span>=0A<!--[if mso]></center><= /v:textbox></v:roundrect><![endif]--></a></div></td></tr></tbody></tabl= e><table class=3D"button_block block-3" width=3D"100%" border=3D"0" cel= lpadding=3D"10" cellspacing=3D"0" role=3D"presentation" style=3D"mso-ta= ble-lspace:0;mso-table-rspace:0"><tbody><tr><td class=3D"pad"><div clas= s=3D"alignment" align=3D"left"><a href=3D"https://customer52203.musvc3.= net/e/tr?q=3D8%3dAZBe9%26J%3dE%26I%3d0gAX%26u%3dbJaBa%265%3dCzRzN_xycu_= 9i_2vYx_Bk_xycu_8n4CkKkMqC4DtE3KkAs6rG3O.oR_2vYx_Bk%26j%3dK5N2AC.IkR%26= sN%3dEfHX%26zQ%3dB6g9ke8cJd7dJZ8cBd%26n%3d9Ae9bF99ZBAFZI7kYE9Acp6jZm8D9= FegaDAifCdhAobicCYlbnW9cJVlhJABgn68&mupckp=3DmupAtu4m8OiX0wt" target=3D= "_blank" style=3D"color:#000000;text-decoration:none;"><!--[if mso]>=0A= <v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:s= chemas-microsoft-com:office:word" href=3D"https://customer52203.musvc3= .net/e/tr?q=3D8%3dIYDeG%26I%3dG%26I%3dHfCX%263%3daLaJZ%267%3dC8Q2N_6xeu= _Gh_4vgw_Dk_6xeu_Fm6CsJmMyB6D2D5Ks0u6zF5O.wQ_4vgw_Dk%26r%3dJ7N00E.IsQ%2= 6uN%3dMeJX%268P%3dD6o8meFbLdEcLZFbDd%26v%3d8CeGaH9GYDANYK7sXG9Ibr6rYo8L= 8HeoZFAqeEdp0qbqbEYtapWGbLVtgLAJfp6F&mupckp=3DmupAtu4m8OiX0wt" style=3D= "height:41px;width:221px;v-text-anchor:middle;" arcsize=3D"9%" fillcolo= r=3D"#ffffff">=0A<v:stroke dashstyle=3D"Solid" weight=3D"2px" color=3D"= #000000"/>=0A<w:anchorlock/>=0A<v:textbox inset=3D"0px,0px,0px,0px">=0A= <center dir=3D"false" style=3D"color:#000000;font-family:sans-serif;fon= t-size:16px">=0A<![endif]-->=0A<span class=3D"button" style=3D"backgrou= nd-color: #ffffff; border-bottom: 2px solid #000000; border-left: 2px s= olid #000000; border-radius: 4px; border-right: 2px solid #000000; bord= er-top: 2px solid #000000; color: #000000; display: inline-block; font-= family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 16px= ; font-weight: 700; mso-border-alt: none; padding-bottom: 5px; padding-= top: 5px; padding-left: 20px; padding-right: 20px; text-align: center; = width: auto; word-break: keep-all; letter-spacing: normal;"><span style= =3D"word-break: break-word; line-height: 32px;">VISITA IL NOSTRO SITO</= span></span>=0A<!--[if mso]></center></v:textbox></v:roundrect><![endif= ]--></a></div></td></tr></tbody></table><table class=3D"divider_block b= lock-4" width=3D"100%" border=3D"0" cellpadding=3D"10" cellspacing=3D"0= " role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"= ><tbody><tr><td class=3D"pad"><div class=3D"alignment" align=3D"center"= ><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen= tation" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0">= <tbody><tr><td class=3D"divider_inner" style=3D"font-size:1px;line-heig= ht:1px;border-top:0 solid #bbb"><span style=3D"word-break: break-word;"= >=E2=80=8A</span></td></tr></tbody></table></div></td></tr></tbody></ta= ble></td></tr></tbody></table></td></tr></tbody></table><table class=3D= "row row-4" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D= "0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0= ;mso-table-rspace:0;background-color:#505359"><tbody><tr><td><table cla= ss=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0= " cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;m= so-table-rspace:0;background-color:#505359;color:#000;width:600px;margi= n:0 auto" width=3D"600"><tbody><tr><td class=3D"column column-1" width=3D= "100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;t= ext-align:left;vertical-align:top"><table class=3D"social_block block-1= " width=3D"100%" border=3D"0" cellpadding=3D"20" cellspacing=3D"0" role= =3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbod= y><tr><td class=3D"pad"><div class=3D"alignment" align=3D"center"><tabl= e class=3D"social-table" width=3D"138px" border=3D"0" cellpadding=3D"0"= cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;ms= o-table-rspace:0;display:inline-block"><tbody><tr><td style=3D"padding:= 0 7px 0 7px"><a href=3D"https://customer52203.musvc3.net/e/tr?q=3DA%3dJ= VDhH%26F%3dG%26L%3dIcCa%264%3dXLdKW%267%3dF9N2Q_7uex_He_4yht_Dn_7uex_Gj= 9UB.FuLz9pG3.71K_7uex_GjoM2JmLD_Lc1e_VRKpLwC9CzE-8JqAx5xG8N-2Kx%268%3dy= S8Poa.396%26G8%3dcJfH%26N5%3dZOVGhNUHhJVGZN%26B%3dEArYEeI0pcManYF8DDFbK= ZMWmaJUIYMVLdt5G0pZGbM9KbOWqBM9n0Ga9p5mFcN8JBIc&mupckp=3DmupAtu4m8OiX0w= t" target=3D"_blank"><img src=3D"https://customer52203.img.musvc3.net/s= tatic/52203/images/social/t-circle-white/linkedin@2x.png" width=3D"32" = height=3D"auto" alt=3D"LinkedIn" title=3D"LinkedIn" style=3D"display:bl= ock;height:auto;border:0"></a></td><td style=3D"padding:0 7px 0 7px"><a= href=3D"https://customer52203.musvc3.net/e/tr?q=3D6%3dPSCcN%26C%3dF%26= G%3dOZBV%260%3dUKYQT%266%3dAEK1L_Crds_Nb_3tnq_Ci_Crds_Mg8PH.0yLE2rKvD.n= H8_Ibvk_SQFvIv8E0y0DGp642wBDK___3tnq_Ci%26y%3dD64v2lLG4D.GzK%26tL%3dTYI= V%26EJ%3dCcMVKbLWKXMVCb%263%3d6qbSXoYP7BWP6C61RmXUWmVz6lcTZnV1WC8UXl7OS= BUOZE5L4CbSVpUQVlUS7GZM&mupckp=3DmupAtu4m8OiX0wt" target=3D"_blank"><im= g src=3D"https://customer52203.img.musvc3.net/static/52203/images/socia= l/t-circle-white/instagram@2x.png" width=3D"32" height=3D"auto" alt=3D"= Instagram" title=3D"Instagram" style=3D"display:block;height:auto;borde= r:0"></a></td><td style=3D"padding:0 7px 0 7px"><a href=3D"https://cust= omer52203.musvc3.net/e/tr?q=3D7%3dDWOdB%26G%3dR%26H%3dCdNW%26x%3dYWZEX%= 26H%3dB3OCM_1vpt_Bf_Eubu_Oj_1vpt_AkLI4OH.6n_MnwY_WcLFQ12eQVNcJ_Eubu_Pj2= D_Eubu_Phc6JYxuOMTL5BWWGV%26m%3dHHM58P.HnO%266M%3dHcUW%263N%3dOdAZWc0aW= YAZOc%26q%3dcxd0exYme3ajdxaoVQ508xZI9RdA8Q5B6S5lAPXmex7IVx5ja1dH9OWj0N5= j6xd0YSVF&mupckp=3DmupAtu4m8OiX0wt" target=3D"_blank">=0A<img src=3D"ht= tps://customer52203.img.musvc3.net/static/52203/images/social/t-circle-= white/youtube@2x.png" width=3D"32" height=3D"auto" alt=3D"YouTube" titl= e=3D"YouTube" style=3D"display:block;height:auto;border:0"></a></td></t= r></tbody></table></div></td></tr></tbody></table></td></tr></tbody></t= able></td></tr></tbody></table></td></tr></tbody></table><!-- End --><p= style=3D"text-align: justify;"><span style=3D"font-size: 9px; font-fam= ily: Arial;">AVVERTENZA: INFORMATIVA SUL TRATTAMENTO DEI DATI<br>Ai sen= si dell=E2=80=99art.13 e 14 del Regolamento UE n. 679/16 La informiamo = che il vostro indirizzo e-mail è nei nostri archivi in conseguen= za di: precedenti richieste di informazioni, partecipazione ad eventi (= in presenza o online), ricevuto dal Gruppo Imprenditoriale, iscrizione = newsletter, acquisto di beni/servizi. Tutte le informazioni contenute i= n questo messaggio compresi gli eventuali allegati sono riservate al de= stinatario. Chiunque riceva questo messaggio per errore è pregat= o di segnalarlo al Titolare del trattamento e di eliminarlo senza farne= copia. Se questo messaggio non è gradito potete chiedere la can= cellazione al Titolare del Trattamento nel rispetto dei diritti dell=E2= =80=99interessato artt. 12-23 del Reg. UE n. 679/16.<br>Titolare del tr= attamento: Open Source Management Srl Via Caduti di Amola 11/2 - 40132,= Bologna - Tel. 0518490411 - PEC info@pec.osmanagement.it - P.IVA 03818= 030409<br>DPO nominato dal Titolare del trattamento dei dati: Avv. 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