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Subject: =?utf-8?Q?How=20AdHoc=20Presents=20grew=20their=20audience=20by=2093%?=
From: =?utf-8?Q?Mailchimp?= <hello@mailchimp.com>
Reply-To: =?utf-8?Q?Mailchimp?= <hello@mailchimp.com>
To: <newsletter@cerutisrl.it>
Date: Thu, 27 Feb 2020 15:16:28 +0000
Message-ID: <9c59d08468a2cd3275953b3f6.5713033ed3.20200227151607.27d575e83c.dba17270@mail139.suw121.mcdlv.net>
Feedback-ID: 53576337:53576337.1746165:us12:mc
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They used Mailchimp=E2=80=99s tags and Eventbrite integration to save time=
 managing their audience data.

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https://mailchimp.com/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=
=3Daoc_engage_brand_thghtldrshp_sccssstrs_wld_20200227&utm_term=3D&utm_con=
tent=3Dmc_en__lkup_wis_adhcprsnts_&mc_cid=3D27d575e83c&mc_eid=3D[UNIQID]

** SUCCESS STORY
------------------------------------------------------------

** How AdHoc Presents grew their audience by 93%
------------------------------------------------------------
https://mailchimp.com/resources/adhoc-presents-spotlight/?utm_source=3Dema=
il&utm_medium=3Demail&utm_campaign=3Daoc_engage_brand_thghtldrshp_sccssstr=
s_wld_20200227&utm_term=3D&utm_content=3Dmc_en_video__wis_adhcprsnts_&mc_c=
id=3D27d575e83c&mc_eid=3D[UNIQID]
AdHoc Presents (https://www.adhoc.fm/?mc_cid=3D27d575e83c&mc_eid=3D[UNIQI=
D]) began in 2012 as a magazine dedicated to bringing attention to undergr=
ound musicians and overlooked communities. Today=2C the Brooklyn=2C NY-bas=
ed company has expanded to new markets (Raleigh=2C NC and Detroit=2C MI) a=
nd added event promotion to their repertoire=E2=80=94producing hundreds of=
 events annually across the 3 cities. We spoke with Co-Founder Ric Leichtu=
ng and Marketing Manager Morgan Schaffner to learn how AdHoc turned a pass=
ion for documenting the ever-changing shape of the music scene into a succ=
essful=2C growing business.

One of AdHoc=E2=80=99s biggest challenges has been expanding outside of Ne=
w York City. =E2=80=9CWe=E2=80=99re a grassroots company that prioritizes=
 a local scene=2C and the idea of producing events in a city that I don=E2=
=80=99t live in was scary to me=2C honestly=2C=E2=80=9D admitted Ric. =E2=
=80=9CAnd it really begged the question: were we good enough as concert pr=
omoters to do this somewhere that was outside of our own backyard?=E2=80=
=9D

** Learn how AdHoc used tag-based segmentation to increase relevance and g=
row their audience
------------------------------------------------------------
Read the case study (https://mailchimp.com/resources/adhoc-presents-grows-=
their-audience/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=3Daoc_e=
ngage_brand_thghtldrshp_sccssstrs_wld_20200227&utm_term=3D&utm_content=3Dm=
c_en__cta_wis_adhcprsnts_readthecasestudyhttps://mailchimp.com/resources/a=
dhoc-presents-grows-their-audience//?utm_source=3Demail&utm_medium=3Demail=
&utm_campaign=3Daoc_engage_brand_thghtldrshp_sccssstrs_wld_20200227&utm_te=
rm=3D&utm_content=3Dmc_en__cta_wis_adhcprsnts_readthecasestudy&mc_cid=3D27=
d575e83c&mc_eid=3D[UNIQID])

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
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0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<h1 class=3D"specialMobile" style=3D"padding:=
 0 45px;display: block;margin: 0;color: #241c15;font-family: Arial=2C 'Hel=
vetica Neue'=2C Helvetica=2C sans-serif;font-size: 16px;font-style: normal=
;font-weight: normal;line-height: 125%;letter-spacing: normal;text-align:=
 left;">SUCCESS STORY</h1>
&nbsp;

<h2 class=3D"specialMobile" style=3D"padding: 0 45px;display: block;margin=
: 0;color: #241c15;font-family: Georgia=2C Times=2C 'Times New Roman'=2C s=
erif;font-size: 36px;font-style: normal;font-weight: normal;line-height: 1=
25%;letter-spacing: normal;text-align: left;">How AdHoc Presents grew thei=
r audience by 93%</h2>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                        </tr>
                    </tbody></table>
                </td>
            </tr>
    </tbody>
</table></td>
                            </tr>
                            <tr>
                                <td valign=3D"top" id=3D"templateHeader" s=
tyle=3D"background:#ffffff none no-repeat center/cover;mso-line-height-rul=
e: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;backg=
round-color: #ffffff;background-image: none;background-repeat: no-repeat;b=
ackground-position: center;background-size: cover;border-top: 0;border-bot=
tom: 0;padding-top: 0px;padding-bottom: 0;"><table border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnDividerBlock" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
table-layout: fixed !important;">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
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webkit-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
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ollapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-siz=
e-adjust: 100%;-webkit-text-size-adjust: 100%;">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                </tbody></table>

            </td>
        </tr>
    </tbody>
</table></td>
                            </tr>
                            <tr>
                                <td valign=3D"top" id=3D"templateBody" sty=
le=3D"background:#06575f none no-repeat center/cover;mso-line-height-rule:=
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kground-position: center;background-size: cover;border-top: 0;border-botto=
m: 0;padding-top: 0;padding-bottom: 0px;"><table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnDividerBlock" style=3D=
"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table=
-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;tab=
le-layout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
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dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-c=
ollapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-siz=
e-adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<h3 style=3D"text-align: center;display: block=
;margin: 0;padding: 0;color: #ffffff;font-family: Georgia=2C Times=2C 'Tim=
es New Roman'=2C serif;font-size: 24px;font-style: normal;font-weight: nor=
mal;line-height: 125%;letter-spacing: normal;">Learn how AdHoc used tag-ba=
sed segmentation to increase relevance and grow their audience
</h3>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
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 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
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e-adjust: 100%;-webkit-text-size-adjust: 100%;">
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text-align: center;text-decoration: none;color: #241C15;mso-line-height-ru=
le: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;disp=
lay: block;">Read the case study</a>
                            </td>
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                </table>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
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