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Subject: =?utf-8?Q?Unlocking=20Better=20Targeting=20with=20Tags?=
From: =?utf-8?Q?Mailchimp?= <whatsinstore@mailchimp.com>
Reply-To: =?utf-8?Q?Mailchimp?= <whatsinstore@mailchimp.com>
To: <newsletter@cerutisrl.it>
Date: Thu,  7 Nov 2019 15:08:38 +0000
Message-ID: <9c59d08468a2cd3275953b3f6.5713033ed3.20191107150821.b677cb341f.9bb4fb54@mail148.suw121.mcdlv.net>
Feedback-ID: 53576337:53576337.1746097:us12:mc
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How the teams at Ticket Alternative and Freshtix turned audience organizat=
ion into higher open rates.

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https://mailchimp.com/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=
=3Dwhats-in-store-125-freshtix&utm_content=3Dmailchimp-header-wordmark-hom=
epage&goal=3D0_33043de115-b677cb341f-255112837&mc_cid=3Db677cb341f&m=
c_eid=3D[UNIQID]
WHAT'S IN STORE

** Unlock Better Targeting with Tags
------------------------------------------------------------

https://www.youtube.com/watch?v=3DbSDz8mqKc6w&feature=3Dyoutu.be&goal=3D0_=
33043de115-b677cb341f-255112837&mc_cid=3Db677cb341f&mc_eid=3D[UNIQI=
D]

The minds behind Ticket Alternative  (https://www.ticketalternative.com/pl=
atform/news?goal=3D0_33043de115-b677cb341f-255112837&mc_cid=3Db677cb=
341f&mc_eid=3D[UNIQID]) and Freshtix (https://www.freshtix.com/?goal=3D0_=
33043de115-b677cb341f-255112837&mc_cid=3Db677cb341f&mc_eid=3D[UNIQI=
D])  are disrupting their industry. From food festivals to Rolling Stones=
 concerts=2C their audience is at the heart of all their marketing efforts=
=2E

With newsletters=2C the teams needed a tool to speak to their audience's o=
verlapping interests. Fortunately=2C they found success using tags (https:=
//mailchimp.com/features/tags/?utm_source=3Demail&utm_medium=3Demail&utm_c=
ampaign=3Dwhats-in-store-125-freshtix&utm_content=3Dmailchimp-features-tag=
s-inline&goal=3D0_33043de115-b677cb341f-255112837&mc_cid=3Db677cb341=
f&mc_eid=3D[UNIQID]) in Mailchimp's all-in-one Marketing Platform=2C and=
 with more organization came better targeting. Being able to personalize t=
heir communications makes it easier for them to compete in a tough market.
Here's How (https://mailchimp.com/resources/targeting-better-with-tags/?ut=
m_source=3Demail&utm_medium=3Demail&utm_campaign=3Dwhats-in-store-125-road=
ie&utm_content=3Dmailchimp-resources-targeting-with-tags-cta&goal=3D0_3304=
3de115-b677cb341f-255112837&mc_cid=3Db677cb341f&mc_eid=3D[UNIQID])

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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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</div>
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                        </td>
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                </tbody></table>

            </td>
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00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
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%;-webkit-text-size-adjust: 100%;">
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
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              =09
=09=09=09
=09=09=09=09
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pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
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</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<h1 class=3D"null" style=3D"display: block;mar=
gin: 0;padding: 0;color: #241c15;font-family: Georgia=2C Times=2C 'Times N=
ew Roman'=2C serif;font-size: 36px;font-style: normal;font-weight: normal;=
line-height: 150%;letter-spacing: normal;text-align: left;">Unlock Better=
 Targeting with Tags</h1>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
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ground-image: none;background-repeat: no-repeat;background-position: cente=
r;background-size: cover;border-top: 0;border-bottom: 0;padding-top: 0px;p=
adding-bottom: 0px;">
                                    
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ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
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perBodyContainer" style=3D"background:#transparent none no-repeat center/c=
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ackground-repeat: no-repeat;background-position: center;background-size: c=
over;border-top: 0;border-bottom: 0;padding-top: 0px;padding-bottom: 27px;=
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kground-image: none;background-repeat: no-repeat;background-position: cent=
er;background-size: cover;border-top: 0;border-bottom: 0;padding-top: 0px;=
padding-bottom: 0px;">
                                    
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ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
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ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
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ddleBodyContainer" style=3D"background:#transparent none no-repeat center/=
cover;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;background-color: #transparent;background-image: none;=
background-repeat: no-repeat;background-position: center;background-size:=
 cover;border-top: 0;border-bottom: 0;padding-top: 36px;padding-bottom: 36=
px;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%=
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-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text=
-size-adjust: 100%;">
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            <td class=3D"mcnImageCardBlockInner" valign=3D"top" style=3D"p=
adding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left: 18px=
;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;">

</td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 9px=
 18px;color: #F2F2F2;font-family: Helvetica;font-size: 14px;font-weight: n=
ormal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjus=
t: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height:=
 150%;" width=3D"546">

</td>
    </tr>
</tbody></table>

</td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<div>The minds behind&nbsp;<a data-gc-link=3D"=
https://www.ticketalternative.com/platform/news" href=3D"https://freddiean=
d.us12.list-manage.com/track/click?u=3D9c59d08468a2cd3275953b3f6&id=3D4575=
db9661&e=3D5713033ed3" style=3D"mso-line-height-rule: exactly;-ms-text-si=
ze-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007c89;font-weight:=
 normal;text-decoration: underline;">Ticket Alternative&nbsp;</a>and&nbsp;=
<a data-gc-link=3D"https://www.freshtix.com/" href=3D"https://freddieand.u=
s12.list-manage.com/track/click?u=3D9c59d08468a2cd3275953b3f6&id=3D4c969af=
f25&e=3D5713033ed3" style=3D"mso-line-height-rule: exactly;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;color: #007c89;font-weight: no=
rmal;text-decoration: underline;">Freshtix</a>&nbsp;are disrupting their i=
ndustry. From food festivals to Rolling Stones concerts=2C their audience=
 is at the heart of all their marketing efforts.<br>
<br>
With newsletters=2C the teams needed a tool to speak to their audience's o=
verlapping interests. Fortunately=2C they found success using <a href=3D"h=
ttps://freddieand.us12.list-manage.com/track/click?u=3D9c59d08468a2cd32759=
53b3f6&id=3D3a77c2f868&e=3D5713033ed3" target=3D"_blank" style=3D"mso-lin=
e-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%;color: #007c89;font-weight: normal;text-decoration: underline;">tag=
s</a> in Mailchimp's all-in-one Marketing Platform=2C and with more organi=
zation came better targeting. Being able to personalize their communicatio=
ns makes it easier for them to compete in a tough market.</div>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
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    <tbody class=3D"mcnDividerBlockOuter">
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t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
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st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
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