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Subject: =?utf-8?Q?How=20Shapeways=20increased=20their=20click=2Dthrough=20rates=20by=20525%?=
From: =?utf-8?Q?Mailchimp?= <hello@mailchimp.com>
Reply-To: =?utf-8?Q?Mailchimp?= <hello@mailchimp.com>
To: <newsletter@cerutisrl.it>
Date: Fri, 10 Jul 2020 14:09:32 +0000
Message-ID: <9c59d08468a2cd3275953b3f6.5713033ed3.20200710140853.89ce1abdb6.00245053@mail16.mailchimp.com>
Feedback-ID: 53576337:53576337.1746225:us12:mc
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The New York-based business used tags and Mailchimp=E2=80=99s Zapier integ=
ration to save time and increase their email engagement.

=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
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https://mailchimp.com/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=
=3Daoc_engage_brand_thghtldrshp_sccssstrs_wld_&utm_term=3D&utm_content=3Dm=
c_en_logoint_lkup_wis_shpawys_&mc_cid=3D89ce1abdb6&mc_eid=3D[UNIQID]

** SUCCESS STORY
------------------------------------------------------------

** How Shapeways Increased Their Click-Through Rates by 525%
------------------------------------------------------------
Founded in 2007=2C Shapeways (https://www.shapeways.com/?mc_cid=3D89ce1abd=
b6&mc_eid=3D[UNIQID]) is a New York-based =E2=80=9Cleader in advanced add=
itive manufacturing solutions=2C=E2=80=9D which is a fancy way of saying t=
hey=E2=80=99re great at 3D printing. They serve businesses of all sizes ac=
ross a multitude of industries=2C enabling those businesses to take their=
 ideas all the way from inception to post-production to fulfillment.

When you=E2=80=99re an industry leader=2C growth is a part of the journey.=
 But for Shapeways=2C figuring out their target audience had become too mu=
ch of a manual process.

=E2=80=9CIn order to target the right audience=2C we need to know when thi=
s person signed up and if they've uploaded a model or not=2C=E2=80=9D Loui=
se Lau=2C Shapeways Performance Marketing Manager=2C says. =E2=80=9CAnd to=
 do that precisely=2C we pull our own data to determine a target audience.=
 It would not be feasible to run this on a daily basis to send our custome=
rs.=E2=80=9D
https://mailchimp.com/integrations/zapier/?utm_source=3Demail&utm_medium=
=3Demail&utm_campaign=3Daoc_engage_brand_thghtldrshp_sccssstrs_wld_&utm_te=
rm=3D&utm_content=3Dmc_en_lifestyle_body_wis_shpawys_&mc_cid=3D89ce1abdb6&=
mc_eid=3D[UNIQID]
They needed a way to automate it. And since they=E2=80=99d been using Mail=
chimp from day one for all their email marketing needs=2C it only made sen=
se to start taking better advantage of our all-in-one Marketing Platform a=
nd the Zapier integration.

Learn how Shapeways used tags and tag-based automations to send their emai=
l engagement through the roof.
Read the case study (https://mailchimp.com/resources/shapeways-increases-t=
heir-click-through-rate//?utm_source=3Demail&utm_medium=3Demail&utm_campai=
gn=3Daoc_engage_brand_thghtldrshp_sccssstrs_wld_&utm_term=3D&utm_content=
=3Dmc_en_btn_cta_wis_shpawys_&mc_cid=3D89ce1abdb6&mc_eid=3D[UNIQID])

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D

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                            <span></span>
                        </td>
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                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<h1 class=3D"specialMobile" style=3D"padding:=
 0 40px;display: block;margin: 0;color: #241c15;font-family: Arial=2C 'Hel=
vetica Neue'=2C Helvetica=2C sans-serif;font-size: 16px;font-style: normal=
;font-weight: normal;line-height: 125%;letter-spacing: normal;text-align:=
 left;">SUCCESS STORY</h1>
&nbsp;

<h2 class=3D"specialMobile" corben=3D"" style=3D"padding: 0 40px;display:=
 block;margin: 0;color: #241c15;font-family: Georgia=2C Times=2C 'Times Ne=
w Roman'=2C serif;font-size: 36px;font-style: normal;font-weight: normal;l=
ine-height: 125%;letter-spacing: normal;text-align: left;">How Shapeways I=
ncreased Their Click-Through Rates by 525%</h2>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

</td>
                        </tr>
                    </tbody></table>
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00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
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    </tbody>
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=09=09=09=09

=09=09=09=09
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=09=09=09=09

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