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Subject: [SPAM] How Reach Records Uses Automation to Succeed
From: =?utf-8?Q?Mailchimp?= <whatsinstore@mailchimp.com>
Reply-To: =?utf-8?Q?Mailchimp?= <whatsinstore@mailchimp.com>
To: <newsletter@cerutisrl.it>
Date: Thu,  1 Nov 2018 16:18:31 +0000
Message-ID: <9c59d08468a2cd3275953b3f6.5713033ed3.20181101161738.5fb49db4c1.1545b0cf@mail139.suw121.mcdlv.net>
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Learn how the hip-hop label elevated its marketing strategy.

https://mailchimp.com/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=
=3Dwhats-in-store-issue-111&utm_content=3Dmailchimp-homepage-freddie&goal=
=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[=
UNIQID]

WHAT'S IN STORE

** How Reach Records Uses Automation to Succeed
------------------------------------------------------------

https://www.youtube.com/watch?v=3DpHAFSDt_TuI&goal=3D0_33043de115-5fb49db4=
c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]

It often feels as though the music industry is in a constant state of flux=
=2E Social media followings have trumped organically built fanbases=2C album=
 success is determined by streams=2C and artist branding=E2=80=94for bette=
r or worse=E2=80=94is just as crucial as the musical content being produce=
d and distributed. Since their humble beginnings in 2004=2C Reach Records=
 (http://reachrecords.com/?goal=3D0_33043de115-5fb49db4c1-255112837&=
mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]) =2C founded by Grammy-winning rapp=
er Lecrae (http://www.lecrae.com/?goal=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]) and CEO Ben Washer=2C has s=
urvived by adapting to that constant change. For this edition of What=E2=
=80=99s in Store=2C Lecrae and Ben invited us out to chat about how the la=
bel=E2=80=99s marketing and digital teams are using a few automation (http=
s://mailchimp.com/features/marketing-automation/?utm_source=3Demail&utm_me=
dium=3Demail&utm_campaign=3Dwhats-in-store-issue-111&utm_content=3Dmailchi=
mp-features-marketing-automation&goal=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]) recipes to continue growing=
 and communicating with their fans.

=E2=80=9CBack when MySpace was still hot=2C=E2=80=9D Ben says=2C he and Le=
crae filled every role for Reach Records=2C and admittedly had no idea wha=
t they were doing in terms of email marketing.

https://mailchimp.com/features/marketing-automation/?utm_source=3Demail&ut=
m_medium=3Demail&utm_campaign=3Dwhats-in-store-issue-111&utm_content=3Dmai=
lchimp-features-marketing-automation&goal=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]
=E2=80=9CWe just sent out emails when we felt like it=2C=E2=80=9D he says.=
 =E2=80=9CWe didn=E2=80=99t know the science behind open rates and what to=
 target=2C and how to use keywords=2C and how to do headlines. It was all=
 just shooting from the hip at first.=E2=80=9D

That=E2=80=99s where Marcus Hollinger and Katie Alberts come in. Both star=
ted as interns at Reach. Now=2C Marcus is Vice President of Marketing and=
 Katie is the Vice President of the label=E2=80=99s digital department. Th=
ey started by usingMailchimp=E2=80=99s reports (https://mailchimp.com/feat=
ures/reports/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=3Dwhats-i=
n-store-issue-111&utm_content=3Dmailchimp-features-reports&goal=3D0_33043d=
e115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]) to=
 learn more about their digital and e-commerce audiences.

http://reachrecords.com/?goal=3D0_33043de115-5fb49db4c1-255112837&mc=
_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]
For Katie and Marcus=2C putting numbers to customer behaviors was a game-c=
hanger. =E2=80=9CLearning the click through and open rates got us thinking=
 of how we can deliver content that is compelling to keep a consistent exp=
erience for folks who are getting our emails=2C=E2=80=9D Marcus says.

From there=2C the Reach Marketing and digital teams worked together to bui=
ld out a revamped automation plan for the newsletters tied to the label=2C=
 and artists.

=E2=80=9CWhen we have an album release or a merch release=2C it=E2=80=99s=
 great to set up an initial email campaign=2C=E2=80=9D Katie says=2C =E2=
=80=9Cbut to have automations that are carrying it through is really key t=
o continuing to promote the new line of music that we=E2=80=99ve released=
 without having to constantly create a new e-blast for a particular produc=
t.=E2=80=9D

** An Automation Strategy That Works
------------------------------------------------------------
WELCOME NEW CUSTOMERS
Welcome New Customers
One hour after opting into the mailing list=2C customers receive a welcome=
 email (https://mailchimp.com/help/create-an-automated-welcome-email/?utm_=
source=3Demail&utm_medium=3Demail&utm_campaign=3Dwhats-in-store-issue-111&=
utm_content=3Dmailchimp-help-create-an-automated-welcome-email&goal=3D0_33=
043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]=
) . Twenty-four hours after that first email goes out=2C the team offers a=
 20% discount off a first purchase.

ABANDONED CART
Abandoned Cart
Reach Records has a 3-email abandoned cart (https://mailchimp.com/features=
/abandoned-cart/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=3Dwhat=
s-in-store-issue-111&utm_content=3Dmailchimp-features-abandoned-cart&goal=
=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[=
UNIQID]) automation. An hour after leaving the site=2C customers get a fri=
endly reminder. One day later=2C they=E2=80=99ll receive another check-in=
 with a 10% discount that=E2=80=99s good for 48 hours.

FIRST-TIME CUSTOMERS
First-Time Customer
Once customers make their first purchase=2C they receive an email letting=
 them know their merch is on the way. Within the next 7 days=2C Reach also=
 sends out a promo code for free shipping on their next purchase (https://=
mailchimp.com/help/create-a-first-purchase-automation/?utm_source=3Demail&=
utm_medium=3Demail&utm_campaign=3Dwhats-in-store-issue-111&utm_content=3Dm=
ailchimp-help-first-purchase-automation&goal=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]) .

CUSTOMER RE-ENGAGEMENT
Customer Re-Engagement
Reach sends a =E2=80=9Clast purchase automation=E2=80=9D they send out eve=
ry 120 days with a free shipping promo code. If another 120 days goes by w=
ith no purchase=2C a second email (https://mailchimp.com/help/create-a-cus=
tomer-re-engagement-automation/?utm_source=3Demail&utm_medium=3Demail&utm_=
campaign=3Dwhats-in-store-issue-111&utm_content=3Dmailchimp-help-create-a-=
customer-re-engagement-automation&goal=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49db4c1&mc_eid=3D[UNIQID]) goes out telling the custom=
er =E2=80=9Cwe miss you=2C=E2=80=9D along with a code for 10% off.

=E2=80=9COur email marketing campaigns are extremely effective in converti=
ng to sales=2C=E2=80=9D Katie says. =E2=80=9CSocial media is amazing and r=
eally helps with awareness=2C but when we=E2=80=99re converting customers=
 from awareness to purchase we found email marketing with Mailchimp to be=
 one of the most effective=E2=80=94if not the most effective=E2=80=94tool.=
=E2=80=9D

Let your campaigns run themselves with automations. (http://admin.mailchim=
p.com/jump/create-campaign/automations?utm_source=3Demail&utm_medium=3Dema=
il&utm_campaign=3Dwhats-in-store-issue-111&utm_content=3Dmailchimp-create-=
campaign-cta&goal=3D0_33043de115-5fb49db4c1-255112837&mc_cid=3D5fb49=
db4c1&mc_eid=3D[UNIQID])

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
Mailchimp
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ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
                        <tbody><tr>
                            <td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom=
: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;">

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                    </tbody></table>
                </td>
            </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<h1 class=3D"null" style=3D"text-align: left;d=
isplay: block;margin: 0;padding: 0;color: #241c15;font-family: Georgia=2C=
 Times=2C 'Times New Roman'=2C serif;font-size: 36px;font-style: normal;fo=
nt-weight: normal;line-height: 150%;letter-spacing: normal;"><span style=
=3D"font-size:45px"><span style=3D"font-family:georgia=2Ctimes=2Ctimes new=
 roman=2Cserif">How Reach Records Uses Automation to Succeed</span></span>=
</h1>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table></td>
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                                </td>
                            </tr>
                            <tr>
                                <td align=3D"center" valign=3D"top" id=3D"=
templateUpperBody" data-template-container=3D"" style=3D"background:#efeee=
a none no-repeat center/cover;mso-line-height-rule: exactly;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;background-color: #efeeea;back=
ground-image: none;background-repeat: no-repeat;background-position: cente=
r;background-size: cover;border-top: 0;border-bottom: 0;padding-top: 0px;p=
adding-bottom: 0px;">
                                    
                                    <table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
                                        <tr>
                                            <td valign=3D"top" class=3D"up=
perBodyContainer" style=3D"background:#transparent none no-repeat center/c=
over;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text=
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ackground-repeat: no-repeat;background-position: center;background-size: c=
over;border-top: 0;border-bottom: 0;padding-top: 0px;padding-bottom: 27px;=
"></td>
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                            <tr>
                                <td align=3D"center" valign=3D"top" id=3D"=
templateMiddleBody" data-template-container=3D"" style=3D"background:#ffff=
ff none no-repeat center/cover;mso-line-height-rule: exactly;-ms-text-size=
-adjust: 100%;-webkit-text-size-adjust: 100%;background-color: #ffffff;bac=
kground-image: none;background-repeat: no-repeat;background-position: cent=
er;background-size: cover;border-top: 0;border-bottom: 0;padding-top: 0px;=
padding-bottom: 0px;">
                                    
                                    <table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
                                        <tr>
                                            <td valign=3D"top" class=3D"mi=
ddleBodyContainer" style=3D"background:#transparent none no-repeat center/=
cover;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;background-color: #transparent;background-image: none;=
background-repeat: no-repeat;background-position: center;background-size:=
 cover;border-top: 0;border-bottom: 0;padding-top: 36px;padding-bottom: 36=
px;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%=
" class=3D"mcnImageCardBlock" style=3D"border-collapse: collapse;mso-table=
-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text=
-size-adjust: 100%;">
    <tbody class=3D"mcnImageCardBlockOuter">
        <tr>
            <td class=3D"mcnImageCardBlockInner" valign=3D"top" style=3D"p=
adding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left: 18px=
;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;">

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    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 9px=
 18px;color: #F2F2F2;font-family: Helvetica;font-size: 14px;font-weight: n=
ormal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjus=
t: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height:=
 150%;" width=3D"546">

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    </tr>
</tbody></table>

</td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09
=09=09=09
=09=09=09=09
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

<span id=3D"docs-internal-guid-4b8f19ab-7fff-8=
f56-ba62-2882657ca98e">It often feels as though the music industry is in a=
 constant state of flux. Social media followings have trumped organically=
 built fanbases=2C album success is determined by streams=2C and artist br=
anding=E2=80=94for better or worse=E2=80=94is just as crucial as the music=
al content being produced and distributed. Since their humble beginnings i=
n 2004=2C</span> <a href=3D"https://freddieand.us12.list-manage.com/track/=
click?u=3D9c59d08468a2cd3275953b3f6&id=3D3570e37b5f&e=3D5713033ed3" targe=
t=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;color: #007c89;font-weight: normal;te=
xt-decoration: underline;">Reach Records</a>=2C founded by Grammy-winning=
 rapper <a href=3D"https://freddieand.us12.list-manage.com/track/click?u=
=3D9c59d08468a2cd3275953b3f6&id=3D5ba130b0be&e=3D5713033ed3" target=3D"_b=
lank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w=
ebkit-text-size-adjust: 100%;color: #007c89;font-weight: normal;text-decor=
ation: underline;">Lecrae</a> and CEO Ben Washer=2C has survived by adapti=
ng to that constant change. For this edition of What=E2=80=99s in Store=2C=
 Lecrae and Ben invited us out to chat about how the label=E2=80=99s marke=
ting and digital teams are using a few <a href=3D"https://freddieand.us12.=
list-manage.com/track/click?u=3D9c59d08468a2cd3275953b3f6&id=3D818f8c0b10&=
e=3D5713033ed3" target=3D"_blank" style=3D"mso-line-height-rule: exactly;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007c89;f=
ont-weight: normal;text-decoration: underline;">automation</a> recipes to=
 continue growing and communicating with their fans.

<div><span id=3D"docs-internal-guid-c955d795-7fff-cc50-4075-c7d50bc15e98">=
=E2=80=9CBack when MySpace was still hot=2C=E2=80=9D Ben says=2C he and Le=
crae filled every role for Reach Records=2C and admittedly had no idea wha=
t they were doing in terms of email marketing.</span><br>
&nbsp;</div>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<br>
<span id=3D"docs-internal-guid-be297754-7fff-004b-3784-1dfc8dc6475e">=E2=
=80=9CWe just sent out emails when we felt like it=2C=E2=80=9D he says.=
 =E2=80=9CWe didn=E2=80=99t know the science behind open rates and what to=
 target=2C and how to use keywords=2C and how to do headlines. It was all=
 just shooting from the hip at first.=E2=80=9D</span><br>
<br>
<span id=3D"docs-internal-guid-be297754-7fff-004b-3784-1dfc8dc6475e">That=
=E2=80=99s where Marcus Hollinger and Katie Alberts come in. Both started=
 as interns at Reach. Now=2C Marcus is Vice President of Marketing and Kat=
ie is the Vice President of the label=E2=80=99s digital department. They s=
tarted by using</span><a href=3D"https://freddieand.us12.list-manage.com/t=
rack/click?u=3D9c59d08468a2cd3275953b3f6&id=3Dd04120ab87&e=3D5713033ed3"=
 target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;color: #007c89;font-weight: norm=
al;text-decoration: underline;"> Mailchimp=E2=80=99s reports</a> to learn=
 more about their digital and e-commerce audiences.<br>
&nbsp;
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09

<br>
<span id=3D"docs-internal-guid-26376d93-7fff-54ef-c2f2-eda05a1b975c">For K=
atie and Marcus=2C putting numbers to customer behaviors was a game-change=
r. =E2=80=9CLearning the click through and open rates got us thinking of h=
ow we can deliver content that is compelling to keep a consistent experien=
ce for folks who are getting our emails=2C=E2=80=9D Marcus says.</span><br=
>
&nbsp;<br>
<span id=3D"docs-internal-guid-26376d93-7fff-54ef-c2f2-eda05a1b975c">From=
 there=2C the Reach Marketing and digital teams worked together to build o=
ut a revamped automation plan for the newsletters tied to the label=2C and=
 artists.</span><br>
<br>
<span id=3D"docs-internal-guid-26376d93-7fff-54ef-c2f2-eda05a1b975c">=E2=
=80=9CWhen we have an album release or a merch release=2C it=E2=80=99s gre=
at to set up an initial email campaign=2C=E2=80=9D Katie says=2C =E2=80=9C=
but to have automations that are carrying it through is really key to cont=
inuing to promote the new line of music that we=E2=80=99ve released withou=
t having to constantly create a new e-blast for a particular product.=E2=
=80=9D</span>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

<h1 class=3D"null" style=3D"text-align: left;p=
adding-left: 10px;display: block;margin: 0;padding: 0;color: #241c15;font-=
family: Georgia=2C Times=2C 'Times New Roman'=2C serif;font-size: 36px;fon=
t-style: normal;font-weight: normal;line-height: 150%;letter-spacing: norm=
al;"><strong><span id=3D"docs-internal-guid-f616e751-7fff-438c-5017-c75fdf=
374d26">An Automation Strategy That&nbsp;Works&nbsp;</span></strong></h1>

</td>
                    </tr>
                </tbody></table>
=09=09=09=09

=09=09=09=09
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 9px 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op: 2px none #EAEAEA;border-collapse: collapse;mso-table-lspace: 0pt;mso-t=
able-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%=
;">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnCaptionBlock" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">

</td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0px=
 9px;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #241c15=
;font-family: Arial;font-size: 16px;line-height: 150%;" width=3D"564">
            <br>
<strong><span style=3D"font-size:20px"><span style=3D"font-family:helvetic=
a neue=2Chelvetica=2Carial=2Cverdana=2Csans-serif">Welcome New Customers</=
span></span></strong>

<div><span id=3D"docs-internal-guid-5f90493c-7fff-fc4b-ce8d-bda6b9749217">=
One hour after opting into the mailing list=2C customers receive a</span>=
 <a href=3D"https://freddieand.us12.list-manage.com/track/click?u=3D9c59d0=
8468a2cd3275953b3f6&id=3D734b85c1f7&e=3D5713033ed3" target=3D"_blank" sty=
le=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;color: #007c89;font-weight: normal;text-decoration: un=
derline;">welcome email</a>. Twenty-four hours after that first email goes=
 out=2C the team offers a 20% discount off a first purchase.<br>
&nbsp;</div>

</td>
    </tr>
</tbody></table>

</td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
    <tbody class=3D"mcnDividerBlockOuter">
        <tr>
            <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 9px 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;">
                <table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op: 2px none #EAEAEA;border-collapse: collapse;mso-table-lspace: 0pt;mso-t=
able-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%=
;">
                    <tbody><tr>
                        <td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                            <span></span>
                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnCaptionBlock" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">

</td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0 9p=
x 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;word-break: break-word;color: #241c15;font-family: A=
rial;font-size: 16px;line-height: 150%;text-align: left;" width=3D"564">
            <br>
<strong><span style=3D"font-size:20px"><span style=3D"font-family:helvetic=
a neue=2Chelvetica=2Carial=2Cverdana=2Csans-serif">Abandoned Cart</span></=
span></strong>

<div><span id=3D"docs-internal-guid-9b9f1c69-7fff-fc5f-a4ce-359bde62119f">=
Reach Records has a 3-email </span><a href=3D"https://freddieand.us12.list=
-manage.com/track/click?u=3D9c59d08468a2cd3275953b3f6&id=3Dc2f9d73651&e=3D=
5713033ed3" target=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-=
text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007c89;font-=
weight: normal;text-decoration: underline;">abandoned cart</a> automation.=
 An hour after leaving the site=2C customers get a friendly reminder. One=
 day later=2C they=E2=80=99ll receive another check-in with a 10% discount=
 that=E2=80=99s good for 48 hours.<br>
&nbsp;</div>

</td>
    </tr>
</tbody></table>

<div><span id=3D"docs-internal-guid-eacc6503-7fff-2da4-0032-8fc1ab1092bd">=
Once customers make their first purchase=2C they receive an email letting=
 them know their merch is on the way. Within the next 7 days=2C Reach also=
 sends out a promo code for free shipping on their <a href=3D"https://fred=
dieand.us12.list-manage.com/track/click?u=3D9c59d08468a2cd3275953b3f6&id=
=3Dde913e0ed9&e=3D5713033ed3" target=3D"_blank" style=3D"mso-line-height-=
rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;co=
lor: #007c89;font-weight: normal;text-decoration: underline;">next purchas=
e</a>.</span><br>
&nbsp;</div>

</td>
    </tr>
</tbody></table>

<div><span id=3D"docs-internal-guid-d8d9eb5f-7fff-5fba-6f5f-c2fd9a224576">=
Reach sends a =E2=80=9Clast purchase automation=E2=80=9D they send out eve=
ry 120 days with a free shipping promo code. If another 120 days goes by w=
ith no purchase=2C <a href=3D"https://freddieand.us12.list-manage.com/trac=
k/click?u=3D9c59d08468a2cd3275953b3f6&id=3Dda9e2f89a6&e=3D5713033ed3" tar=
get=3D"_blank" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;color: #007c89;font-weight: normal;t=
ext-decoration: underline;">a second email</a> goes out telling the custom=
er =E2=80=9Cwe miss you=2C=E2=80=9D along with a code for 10% off.</span><=
/div>

</td>
    </tr>
</tbody></table>

<p style=3D"text-align: left;margin: 10px 0;pa=
dding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;color: #241c15;font-family: Arial;font-size: 16px;l=
ine-height: 150%;"><br>
=E2=80=9COur email marketing campaigns are extremely effective in converti=
ng to sales=2C=E2=80=9D Katie says. =E2=80=9CSocial media is amazing and r=
eally helps with awareness=2C but when we=E2=80=99re converting customers=
 from awareness to purchase we found email marketing with Mailchimp to be=
 one of the most effective=E2=80=94if not the most effective=E2=80=94tool.=
=E2=80=9D<br>
<br>
<a href=3D"https://freddieand.us12.list-manage.com/track/click?u=3D9c59d08=
468a2cd3275953b3f6&id=3D561560bf3f&e=3D5713033ed3" target=3D"_blank" styl=
e=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text=
-size-adjust: 100%;color: #007c89;font-weight: normal;text-decoration: und=
erline;"><span id=3D"docs-internal-guid-a074481e-7fff-d4fe-161b-a8c0a4c042=
c2">Let your campaigns run themselves with automations.</span></a></p>

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